KFC makes premium leather bags for fried chicken

From nail polish to fried chicken game consoles, KFC has been driving creativity with its marketing methods. This time, the “giant” in the fast food industry has returned to the fashion world to advertise a dish called Twister Wrap mine.

Dubbed “Wrapuette”, KFC created a luxury limited edition bag to hold and keep the Twister Wrap food warm. The bag is handcrafted from Italian leather by artisan Savile Row. The Wrapuette is reminiscent of the famous Y2K Baguette bags and features Colonel Sanders’ logo on the front and a metal KFC keychain.

KFC brand leather bag. Photo: KFC UK

The Wrapuette Bag is on pre-order now for $249. All proceeds from the sale of the bags will go to the KFC Charitable Foundation.