The hot model Mazda CX-5 is facing a grim challenge – Photo: Mazda
Mazda CX-5 is one of the hottest models of the Japanese automaker. According to Mazda’s financial report for 2021, CX-5 is the best-selling Mazda model globally (381,800 units), followed by Mazda3 and Mazda CX-30. Priced from only $ 26,250 (in Vietnam, it is VND 839 million), the Mazda-CX-5 is considered a “worth every penny” car with beautiful appearance, many utilities and good off-road ability.
However, the appearance of the CX-50 has made many people concerned that the Mazda CX-5 will soon lose market share, when the two SUV models are priced not too much apart (the starting price is $ 26,250 for the Mazda CX-5 and $ 26,800 for the Mazda CX-5. with Mazda CX-50).
The Japanese automaker insists that the two models appeal to different audiences, so there’s no such thing as “one car eats the other”.
Song, give an interview Automotive News, president of auto market research firm AutoPacific said that CX-5 will not appear for long. “Mazda is trying to sell two models in the same segment to different buyers… This is quite similar to the situation when they introduced the Mazda CX-30. The CX-3 lasted only a few years later and disappeared. completely lost,” Ed Kim said.
Soon, will the Mazda CX-50 replace the Mazda CX-5 like the CX-30 did with the CX-3? – Photo: Mazda
Mazda just refreshed the CX-5, so it won’t disappear as quickly as the CX-3. But initially, the Mazda CX-30 was positioned to serve customers who liked the CX-3 but also wanted a larger, more refined vehicle. After that, people rushed to buy CX-30 instead of CX-3 (and now CX-30 is one of the three best-selling models of the company).
Journalist specializing in analyzing and evaluating the car market of Edmunds Ivan Drury agrees with Kim. He even made a more specific forecast when he said that the CX-5 will only exist for about 3 more years, “after sales of the CX-50 increase”.
The Japanese automaker said that Mazda CX-5 sales will be more successful if the brand has a stronger production line, so they think that CX-50 instead of “eating out” will help reduce pressure on customers. “brother” in “scanning” enough buyers. However, Drury said: “There is no point in buying the CX-5 instead of the CX-50, unless the price is drastically reduced.”
The manufacturer does not intend to replace the CX-5, but the new market is the deciding factor – Photo: TheStraightPipes
In addition, the Mazda CX-5 is also under pressure to become a “loser” in the family when the Japanese automaker is promoting its high-end car fleet. After CX-30, CX-50, the upcoming CX-70 and CX-90 will be landed. That makes Carbuzz Ask the question: Faced with the company’s ambition to recreate the “luxury car brand” title, will the CX-5 still have a place in the family?
No matter how talented, Mazda CX-5 will one day be pushed away is also reasonable. Certainly, many people will regret it, some buyers may question whether to buy the CX-5 again when the death date is not far away. However, “old bamboo shoots grow”, “wave after wave before wave” is inevitable
at Blogtuan.info – Source: autopro.com.vn – Read the original article here