MUJI opens its 3rd store in Vietnam, located at Aeon Mall Long Bien, offering both dress up and interior consulting services.
“It has been almost a year since we opened our first store in Hanoi, following this development, we are very excited to introduce our second MUJI store to the people of the capital.“, Mr. Tetsuya Nagaiwa, General Manager MUJI Vietnam, share.
According to the introduction, MUJI Aeon Mall Long Bien There are 2 retail areas that are separate but close to each other, when viewed from above, reminiscent of two large and small “islands” close together, this is the original floor plan of the mall.
The “islet” displays food, kitchenware, a Café counter and an Open MUJI area. While the “big island” sells all the remaining products and services.
As for the interior, the store is designed to accentuate the product display shelves by neutralizing the tones of the surrounding ceilings, walls and columns.
Leftover pieces of wood from MUJI’s furniture factory were also used to unevenly tile the large wall behind the cashier counter, which evokes a sense of wabi-sabi, an aesthetic concept. learning in Japanese culture about imperfect beauty, accepting impermanence.
Special services available at MUJI Aeon Mall Long Bien include:
– Embroidery Service: With more than 300 choices of textures and characters to embroider on MUJI’s textile products, this is the ideal service to create products with a personal touch or to send a meaningful message to customers. dear people.
– Dress Up Service: This is a free upgrade service for MUJI jeans, chinos and trousers.
– MUJI YOURSELF: Customers can use stamps with many different designs to personalize or decorate paper products such as books, envelopes, paper boxes. After completing the purchase, customers can use this service for free in the stationery area.
– Open MUJI: Located next to the Café, Open MUJI is a community connection space where ideas, stories and inspiration are shared through workshops, exhibitions and conversations.
– Café: MUJI partners with local businesses to serve favorite drinks like coffee, juices, chocolates, bottled drinks, plus snacks. This is the ideal stopover to rest and recharge during your shopping journey.
– Interior ConsultingFurniture consulting service provides suggestions for customers when choosing interior products for home decoration as well as consulting solutions for storing and arranging furniture. Customers can make an appointment in advance with the store’s interior consultant.
MUJI entered the Vietnamese market in 2020, with its first store located in Ho Chi Minh City. Up to now, MUJI Vietnam has 3 stores, of which 2 are in Hanoi and 1 in Ho Chi Minh City.
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at Blogtuan.info – Source: cafebiz.vn – Read the original article here
