Card payment, QR code and online food ordering increased sharply after COVID-19-Information Technology

The trend of using food ordering services via apps has recovered and grown significantly.

Card payment and QR code increased sharply

According to a survey by Vietnam Report, up to 91% of F&B businesses are seriously affected in the two years of the COVID-19 epidemic from 2020 to 2021. It was not until the first quarter of 2022 that the F&B market really recovered again. . F&B industry statistics from Payoo payment platform show that, by the end of the first quarter of 2022, the revenue of this industry has increased by one and a half times compared to the fourth quarter of 2021, and the total number of transactions increased by 24% compared to the quarter. before.

Users tend to pay with cards and QR codes instead of cash. (Illustration)

It is expected that in the second quarter of 2022, the F&B industry will achieve even higher growth. F&B industry revenue figures for the first half of April 2022 also partly reflect this trend, when the growth rate reached nearly 40% compared to the same period in the first quarter of 2022 and doubled compared to the same period in the fourth quarter of 2021. .

Some international and domestic organizations also forecast that the F&B industry has great growth potential. Market research organization Mordor Intelligence said that Vietnam’s food and beverage industry will achieve a compound annual growth rate of up to 8.65% in the period 2021 – 2026. Meanwhile, VNDirect also believes that the industry will Food and beverage will recover and have a higher growth rate from 2022, from 10 – 12% over the same period.

According to a survey by Mastercard, 84% of consumers in the Asia-Pacific region see a significant increase in access to emerging forms of payment. In which, up to 88% used at least one emerging form of payment in the last year; Two-thirds of those surveyed (75% of millennials) have tried new payment methods that they think they wouldn’t use without the pandemic.

In Vietnam, according to statistics on Payoo’s F&B partner network, the popular payment sources are cards (domestic cards and international cards) accounting for 85%, QR codes via e-wallets and banking applications. goods accounted for 15%. In the source of card payment, the form of contactless payment tends to increase.

App to order food to the throne

Also related to the F&B sector, data from Gojek’s latest report shows that, in the first quarter of 2022, the number of users ordering food on the GoFood platform nearly doubled compared to the same period in 2021 – in which, growth rate in Hanoi is up to 220%. According to this report, the number of new users increased sharply in both Hanoi and Ho Chi Minh City, reaching more than 160% and 80% respectively.

Online ordering services grew strongly. (Illustration)

Market commentary, Gojek said, users have purchased food through the online platform more, increased ordering breakfast and reduced frequency of ordering late night food. On average, each customer ordered 1 GoFood food every 5 days in the first quarter of 2022.

Compared to the first quarter of 2021, the first quarter of 2022 recorded an increase of 2.5 times in the number of orders for breakfast; followed by brunch, lunch and dinner all have double rates. Late-night orders grew at the slowest pace, but still stood at more than 30%.

Milk tea continues to lead the list of most ordered drinks on GoFood in both Hanoi and Ho Chi Minh City in the first 3 months of 2022. Especially, for the first time, iced milk coffee (ice brown) entered the list for the first time. GoFood’s most ordered drinks in both cities.

Most of the dishes ordered most on the GoFood platform are pure Vietnamese dishes, such as chicken rice, spring rolls, vermicelli, noodles, etc. An interesting fact is that vermicelli is considered a regional dish. Bac, topped the list of GoFood in Ho Chi Minh City in the first 3 months of 2022; while the most popular dish in Hanoi is Nha Trang grilled spring rolls, followed by vermicelli and beef vermicelli.

The nearest order was only 10m away, recorded in both Hanoi and Ho Chi Minh City. While the furthest order is up to 24km (HCMC) and 23km (in Hanoi). The furthest order and the smallest value is an order of mixed beef noodle soup with a price of 42,000 VND, going 19km from Hoang Mai to Gia Lam (Hanoi).