Milk tea is still the most ordered drink online

Gojek has just released some information and data on the change of eating habits and online food ordering on the GoFood platform in the first quarter of 2022. The latest data from GoFood Vietnam in Ho Chi Minh City and Hanoi shows a significant recovery and growth in the trend of people using food ordering services via apps.

Compared to the same period in 2021, in the first quarter of 2022, the number of users ordering food on the GoFood platform nearly doubled, with the growth rate in Hanoi up to 220%. Among them, the number of new users increased sharply in both cities, reaching more than 160% in Hanoi and 80% in Ho Chi Minh City. Gojek also recorded that the number of orders on GoFood more than doubled in the first three months of 2022 compared to the same period last year, in which the number of orders in Hanoi increased by more than 4 times.

The frequency of online ordering in the first 3 months of 2022 increased by more than 20% compared to the same period last year. Among the millions of Gojek users, each customer placed an average of 1 GoFood order every 5 days in Q1 2022.

Compared to the first 3 months of 2021, Q1 2022 recorded the highest increase in orders for breakfast (2.5 times), followed by brunch, lunch and dinner – all doubled. Late-night orders grew at the slowest pace, but still stood at more than 30%.

In terms of proportion of meals, brunch, lunch and dinner are the three most ordered meals online, with each meal accounting for about a quarter of total orders for the day.

Milktea continues to lead the category of drinks most ordered on GoFood in both Hanoi and Ho Chi Minh City in 2022. Flavored tea and pearl yogurt hold the 2nd and 3rd positions respectively in both city. Notably, for the first time, iced milk coffee (Iced Brown) entered the list of the most ordered drinks on GoFood in both Ho Chi Minh City and Hanoi.

Most of the most ordered dishes on the GoFood platform are pure Vietnamese dishes, such as chicken rice, spring rolls, vermicelli, noodles… An interesting fact is the noodle dish, which is considered a regional dish. Bac, once again topped the GoFood list in Ho Chi Minh City in the first 3 months of 2022, while the most popular dish in Hanoi is Nha Trang grilled spring rolls, followed by vermicelli and Nam Bo vermicelli.

Combos and baby food are being ordered more and more on the GoFood online platform. Food and drink combos were ordered 2.5 times more in Q1 2022 than in the same period last year, showing that users are more likely to eat together.

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