Decoding the secret to success for Gen Z with inspiration from Heineken
Every day around the planet, up to 25 million bottles of Heineken are opened, maintaining the signature peak beer taste and uplifting emotions for users. To conquer the hearts of millions of beer lovers across five continents, the Heineken family possesses unique secrets developed and maintained over the past 150 years. Behind them are successful ideas for Generation Z, in their career path or in daily life to get the “top notch” experience.
Thanks to the secrets of success, Heineken still retains the top flavor, ready to enjoy with Generation Z in 2022
In addition to “revealing” secrets from the king of the beer industry, Heineken is working hard to “unpack” a series of unprecedented unique experiences in the near future dedicated to Gen Z, promising to captivate the connoisseurs. beer into an unexpected peak “experience universe”. For now, discover the secret from Heineken and find out which one you make the most of!
Secret 1: Pursue to the end to find the best “personality”!
Few people know that, 150 years ago, Heineken had a bold “move” leading the way to success. At the end of the 19th century, Heineken discovered a unique brewing yeast called yeast A. In order for yeast A to be fully effective, owner Gerald Heineken did not hesitate to go against tradition: brew beer. in a horizontal tank to create optimal pressure to help yeast A reach the perfect threshold instead of using a vertical tank.
Heineken A-Yeast Brewer Yeast – one of the vital secrets to creating the ultimate taste of Heineken beer
The batches of beer brewed with A yeast have a rich, delicate taste, creating the perfect balance. Since then, yeast A has been the key to creating the ultimate beer taste, ensuring a constant taste for each Heineken beer to this day.
Learning from the exclusive “combo” of yeast A and the horizontal tank brewing method, Gen Z’s journey to discover “personality” has been upgraded, unlocking a series of high-class experiences and sublimation in life. . The moment when they find the unique formula for themselves, that’s when Gen Z can completely immerse themselves and gradually create their own unique peak success forever.
Secret 2: Pursue your own “quality”, success will come
Finding one’s own path is difficult, it is admirable to persevere in pursuing the standards that make up the core values for 150 years! From the very beginning, Heineken has never changed its original secrets: using only pure barley, 100% natural ingredients, premium A yeast, combined with a unique horizontal tank brewing method. second. And only skilled brewers can preserve the quintessence and spirit of Heineken through each stage of beer making.
The 150-year story “before and after is the same” with core values suggests Gen Z many things to think about. Gen Z is a generation that dares to think big, dream big, and dare to break through on a different path. On a very personal journey that goes beyond conventional stereotypes, there are inevitably moments of “grasping Zn”, but the persistence in pursuing core values will be the guideline that guides Gen Z to success.
Referring to Heineken, it is indispensable for the top experiences waiting for you to discover in the coming May and June. One of the most anticipated highlights is the collections that make Gen Z stand still from extremely “dismissed” names and a series of first-time experiences in Vietnam!
As the most loved international premium beer brand in Vietnam, Heineken® always aspires to bring positive values to the environment and the community.
Heineken® is committed to working with Vietnamese consumers for a sustainable future. To do this, Heineken® always strives to minimize the impact on the environment with the message “Greener every day” – 100% of Heineken® cans are recyclable, 100% of Heineken® bottles are reused. and 100% Reusable Heineken® Beer Kegs. Each “green” packaging, which started out as a mere act of recycling in the production process, has become a symbol that inspires consumers – to join hands to create a greener world – where they We meet and enjoy every moment in life to the fullest.
at Blogtuan.info – Source: Kenh14.Vn – Read the original article here
