Lotus this week announced its first “global store” will open in fall 2022 in its home town of London, UK, and then in many other megacities around the world. A two-story agency called Lotus Mayfair is located in a prime location opposite London’s extremely famous Ritz hotel.
Covering an area of 420 square meters, this dealership only has… 3 showrooms with the remaining space used to serve customers as well as set up small booths for other Lotus product lines. In fact, the new Lotus lineup currently has only 3 cars: Eletre SUV, Emira sports car and Evija electric supercar, so this structure is still reasonable.
Besides, the dealer’s VIP lobby is also a place where users can try out customizing their vehicle before “dropping money” through their new e-commerce platform called Lotus Drive located on their homepage.
Not only allowing users to customize the car, Lotus Drive also integrates many other factors such as multi-method payment gateway, ordering or consulting the price of exchanging old cars for new Lotus cars. Temporarily Lotus Drive only supports Emira sports car.
There can be a space to display/sell other Lotus products such as clothing.
In general, Lotus Drive is quite similar to the VinFastauto website that has just been applied by VinFast, but temporarily the Vietnamese car company’s platform is more versatile when, according to research, there are more financial support packages or maintenance / repair schedules. while Lotus is still busy “remaking” the engine and the brand face.
Reference: Carscoops
at Blogtuan.info – Source: autopro.com.vn – Read the original article here
