Instagram and Tiktok are causing more and more girls to go to a psychologist for fear of getting old
Zac Mathias, a Connecticut-American girl, is only 18 years old but has had a life associated with aesthetics. Her week is filled with appointments for collagen injections, skin resurfacing, rejuvenating laser treatments or other anti-aging treatments.
But the Covid-19 pandemic has turned everything upside down and now Mathias only wishes that photography and videography apps could help him look younger on social networks.
For today’s young people, in addition to being beautiful, being young is also a measure of all standards on social networks. As a result, if you are not young and beautiful, no one will care, and there will not be many likes and shares.
Body shaming is a phrase that refers to the act of using language to comment or disparage another person’s appearance, making others feel uncomfortable or offended. Sometimes it is even a self-disgusting thought when you see yourself going against the standards of society.
But Mathias refused to admit this. The girl’s expensive beauty sessions are always associated with “noble” meanings rather than Body shaming.
“Anti-aging isn’t my main goal when I do skin treatments. It’s just a habit that makes me feel happier. Skincare has always been a time for me to take care of myself and help relax. stress,” Confessed Mathias.
CNN said the story of little Mathias is not unique when today’s young people are addicted to anti-aging and beauty care products. A 2012 survey by NPD Group showed that less than 20% of 18-24 year old women are interested in facial aging.
But a survey by The Benchmaking Company in 2018 showed that this number has increased to more than 50% and most women want to use an anti-aging or beauty product every day.
Even many young people who have not yet reached the age of rapid aging have been exposed to the most advanced beauty technologies when the social network exploded with Body shaming.
In 2020, Reddit’s largest skin care community with 1.3 million members is flooded with articles for teens about skin care and anti-aging. On Tiktok, many young people express their fear of rapid aging as well as advertising for beauty products and services.
The explosion of social networks causes girls to be judged for their beauty from an early age
According to CNN, the fact that the growing fear of aging among young people today is not entirely due to social networks and Body Shaming when many large businesses deliberately take advantage of them for business.
Benefit from the fear of being old and ugly
Scientists have shown that, when people feel they are likely to be hurt or in pain, they perceive threats and express fear. Signs of stress can affect the brain.
The emotional processor sends alarm signals to the brain’s command center, which instantly determines an individual’s behavior. It is this interesting and important scientific theory that creates marketing messages that strike at the consumer’s anxiety, which are becoming increasingly common in advertising.
This is similar in the beauty industry when businesses use social networks, Body shaming indirectly to motivate consumers to buy more products.
Although not directly disparaging, the advertisements, articles or paying people to constantly talk about premature aging have made today’s young people unduly afraid. The story is quite understandable when forecasts show that the total sales of the global anti-aging products and services industry will reach more than $88 billion by 2026, an extremely lucrative market.
“Anti-aging products are no longer just for the elderly, but are now considered a beauty investment from a young age,” said Clare Vera, WGSN Director.
Using scientific and technological theories, many young people today are actively promoting anti-aging products to teenagers, which was rare 10 years ago.
The obsession with beauty makes girls use cosmetics too early
The 15-year-old Kennedy Hack Juman lives in Florida-USA but has been extremely proficient in theories of home care and anti-aging through videos on Youtube.
“Before buying any product I read every ingredient carefully, then check their origin, their effects and online reviews,” baby Juman said.
Despite being a teenager, Juman was very knowledgeable when using a series of beauty care products as well as encouraging young people to take care of their facial skin from an early age.
“It’s not that I do it because I’m afraid of people criticizing me, mainly because I don’t want to have wrinkles on my face. Maybe it’s social standards that I don’t like wrinkles. But that’s okay, I’ll try Try to fight wrinkles while you can,” baby Juman admitted.
Costly
Ms. Christina Mendoza, 25 years old from the Bay Area-USA, has been using anti-aging services for 2 years now. Whether the skin cannon she is using costs about 495 USD, not to mention the accompanying gel product for moisturizing and other costs.
It’s so expensive, but Ms. Mendoza is very happy because she has “invested” in beauty since early.
Professor Robert Pogue Harrison of Stanford University said that anti-aging products or services for today’s youth is nothing more than a sophisticated business strategy. Because no matter how old a teenager is, they don’t need such expensive treatments.
“Young people are inexperienced customers and they are easily swayed. Therefore, they will be more easily influenced by beauty instincts and standards set by society,” Professor Harrison said.
Cosmetics are not only expensive, but also pose health risks for girls
Similarly, 33-year-old facialist Charlotte Palermino says the internet is littered with misinformation about beauty and anti-aging just to boost sales.
“I didn’t use anti-aging products until I was in my 30s. But now young people worry about it at the age of 19. It’s clear that social media is messing everything up,” said Palermino expert. bored.
Professor Harrison said the concern of aging was never really a problem for young people even after World War II. Many people even want to grow up quickly so that they can be free in life. But social media and Body Shaming changed everything.
“Even young men are now afraid of aging, but women are still the most affected. We are taught that beauty and youth go hand in hand,” expert Pamerlino said. lament.
Sequelae
Although the risk of health and life when using anti-aging products and services is low, in the long term, there is no scientific evidence to guarantee that long-term use will not bring other consequences. .
Between 1989-2003, the US Food and Drug Administration (FDA) only discovered 36 cases of side effects caused by beauty products causing neurotoxicity. In addition, the case of mild allergies or not much improvement, no one cares. Many young people think that maybe they are not using the right type or not enough.
Using cosmetics too soon will leave many sequelae
“Aging wasn’t a problem for young people 5-10 years ago,” said psychologist John Duffy in Chicago-USA.
But things have changed when more and more young people have to go to a psychologist because of their obsession with premature aging and their beauty. Many people even feel hopeless about the future just because they are not beautiful enough.
“Instagram, Tiktoh or other social networks give the false impression that aging is something to be ashamed of and should be avoided at all costs,” says Duffy.
Consultant dermatologist Anjali Mahto in London-UK said that using beauty products has certain effects, but excessive intervention will have the opposite reaction, especially in adolescents.
The expert said the biggest mistake young people make is assuming they have a “problem” that needs to be treated, a common feature of fear-based marketing.
“If you’re 22 years old and have wrinkles around the corners of your eyes, there’s nothing to worry about, that’s completely normal… Treatments like botox are just marketing, it’ll go away and you’ll have to re-inject it every day. 4 months is not anti-aging. When I see Tiktoks flooded with ads that the appropriate age to inject botox is 23 years old, I almost want to go crazy, “said Dr. Mahto.
*Source: CNN
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