The ups and downs of the cult phone brand Vertu

Nokia once accounted for nearly 50% of the global phone market share and then quietly gave way to rivals and lived a “fake life”. iPhone, Samsung … share holding the high-end smartphone market with almost no competitors that can squeeze in.

Despite the changes and rejections of the extremely exciting phone market, Vertu is still there to lead the position of the most expensive phone on the planet despite going through many ups and downs.

Born in the enemy’s heyday

In 1998, while Nokia was in its prime, no one thought that an expensive phone brand could be born at that time. However, Vertu appeared in Hampshire (England). It is worth mentioning that this brand was formed by the separation of an independent division from the Nokia brand.

Vertu was born with the expectation of Frank Nuovo – Design Director of Nokia, this is a phone with its own class for aristocratic users.

Vertu’s first milestone was in 2003, the first phone in the history of the phone was officially introduced. The Vertu Signature M is inspired by the exacting standards of Grand Complication (Switzerland) watches, along with the perfect beauty from the outside and inside to win the hearts of users.

In 2006, Vertu Constellation was born to mark the turning point of many improvements in science and technology. The shell of the phone is handcrafted, but outstanding features for those who love to travel.

In the early years of the 21st century (2010 – 2011), Vertu entered the smartphone market, marking a strong transformation of the “giant” from the UK when it launched machines that were both luxurious and smart.

Vertu bankruptcy and revival

If Nokia has had to sell itself, but this brand has remained until now, Vertu is the opposite when it has experienced more ups and downs.

Accordingly, in 2017, in the face of competition from smartphone companies, luxury phone brands had to “sell their bodies” three times to bosses from Sweden, Hong Kong, and Turkey and declared bankruptcy. property because of financial problems.

The chapter of beautiful memories about the phone brand for nobility has temporarily closed, ending the golden age in the history of the world’s most luxurious Vertune phone brand, making many people regret it.

It seemed that it was the end of a high-class phone brand, but in October 2018, Vertu was revived by the “hand” of the Turkish company Baferton Ltd. Very soon, the Vertu Aster P was born and immediately created a “fever” for the elite.

The uniqueness of the Vertu Aster P is not only that it is completely handcrafted in the UK, but also because each phone has the exclusive signature of a single artisan. Moreover, in 2018, the Vertu Aster P smartphone made a strong impression by possessing an extremely powerful configuration, along with a luxurious and artistic appearance at that time.

The special makes the brand name Vertu

Known as the most expensive phone brand in the world even though it’s just keyboard machines, it’s no coincidence that many people like Vertu so much.

Vertu’s speciality comes from the fact that these phones are assembled 100% by hand by skilled artisans in the UK. Not only that, each Vertu is made of rare materials such as diamonds, gold, and precious stones to form that luxurious and expensive outer shell.

It is known that each Vertu phone is assembled within 3 years and the hardware is also carefully invested. Accordingly, each microchip has an ultra-thin area to integrate into the keyboard, making it both light and creating a very special sound and a smooth, comfortable feeling with each touch.

That’s why Vertu cars are so expensive and only for the elite. For the rich, the phone is not only for making calls, but it is also a luxury jewelry showing the level of the player that not everyone can reach.