Apple boasted of saving 550 thousand tons of ore by removing the charger that came with the iPhone

Since iPhone 12, Apple stopped giving the charger in the box. Although there has been backlash about this move by Apple, it seems Apple will never change its mind.

To continue to maintain its point of view, Apple continuously gives numbers that show that removing the charger from the box has worked. Apple says it has saved 550,000 tons of ore by eliminating unnecessary accessories.

The charger is no longer included in the box, and this change is quite bold indeed. It is estimated that we have saved 550,000 tons of copper, tin and zinc ores. Mining is less. Earth’s resources are essentially helping to provide a certain value.”

Apple claims not only to save the Earth’s natural resources through the redesign of the box, but also to completely remove the plastic film that wraps the iPhone product box. Thereby, the company has reduced about 600 tons of plastic.

However, Apple’s explanation makes no sense for netizens. On many platforms, netizens still criticize Apple because Apple’s statements are actually just cliché.

A netizen shared: “So you don’t need to buy a charger? The phone doesn’t need to be charged?”. Another netizen shared the same opinion: “Then it’s best that Apple doesn’t need to make iPhones, isn’t that more environmentally friendly?”

As for the real reason why the company left the charger out of the box, it is difficult to know. However, one thing is for sure, removing the included charger from the box is beneficial for Apple’s business.

By removing the charger and EarPods from the box, Apple has saved a total of $6.5 billion so far. But it is worth mentioning that despite removing these accessories from the box, Apple still did not lower the price of the iPhone.

Apple has saved $35 for every iPhone it sells, but the cost reduction isn’t for the consumer but for the company.

Last year, Brazil fined Apple $2 million for violating consumer laws and disrespecting Brazilian customers. The country’s consumer protection agency said the company violated consumer protection laws by not providing a charger in the product’s packaging.

In response, Apple said that many customers already have a charger. Therefore, it would be better to remove them to protect the environment, and at the same time greatly reduce the area of ​​​​the iPhone box, helping to carry more iPhone cases.

The company emphasizes that this move is to protect the environment because their survey shows that users often have a charger available. However, this view of Apple is not very accurate.

Because most old chargers will be sold with the device, users will still need a new charger. Not to mention many new iPhone models will not be suitable for old low-capacity chargers.

Apple’s approach, although in the name of protecting the environment, but according to many people, it is just a guise to “polish” its name and save billions of dollars in costs for the company.

According to Thien Long