The danger of empty hands of Ly Tu That

Because of the conflict of economic interests before the internal restructuring of No-Nien Hangzhou, Ly Tu That sued the management company to protect the investment capital and effort spent after commercializing the title of “the bronze fairy”. Village”.

According to HK01, the dispute caused the female blogger to temporarily retire. Property and trademark named Ly Tu That were frozen by the court during the litigation process. The girl born in 1990 is currently under great pressure when the impact of a trademark lawsuit can destroy a career and a reputation that took years to build.

The legal battle is not over yet

According to Sina, Ly Tu That has more than 280 days absent from the Internet. At the end of August 2021, she announced that she would temporarily stop producing country life videos to settle a trademark dispute with her management company, and build a new direction for her career. Content creators give up the top to escape the slave contract.

In October 2021, Ly Tu That officially filed a lawsuit in the court of Sichuan, China. QQ said that because the case received great attention from the media, the trial process was confidential. During the past 9 months, the court has repeatedly opened hearings and mediation for Ly Tu That and Hangzhou Wunian Company.

The lawsuit of Ly Tu That and the company has not come to an end after nearly a year in court. Photo: Sina.

According to iFeng, Luu Dong Minh, owner of Hangzhou Wu Nian and manager of Ly Tu That, repeatedly asked the female blogger to stop the lawsuit and renegotiate the contract, but the “country fairy” did not agree.

At the hearing, Ly Tu That described himself as “a slave in the content creation industry”. She questioned why she was still empty-handed after 6 years of dedicating tens of millions of dollars to Hangzhou Wunian. Ly Tu That claimed to have been squeezed out of image and reputation. She makes money tired, but the benefits received are meager.

The 32-year-old female blogger feels that she has lost many benefits, becoming a money-making tool for the management company. Therefore, she wants to regain the brand of agricultural products, separate from Hangzhou Wunian to set up her own company and manage the business on her own. In the most recent conciliation session, Luu Dong Minh rejected Ly Tu That’s proposal to separate. The case continued to fall into a deadlock.

QQ said there are now more than 200 brands that are economically exploited under the name Ly Tu That. These brands are owned by Wunian Hangzhou. Therefore, Tu That does not have the rights and benefits because it is not an official shareholder.

According to Sina, after a period of struggle in court, Ly Tu That and Hang Chau have not yet reached an agreement for the future of the female blogger. Ly Tu That wants to leave and receive benefits commensurate with what she spent. While Wunian Hangzhou did not want to give up the Ly Tu That brand, and only accepted a compensation for the Sichuan girl.

Experts predict that the lawsuit between Ly Tu That and Hangzhou Wu Nian will last a long time. It takes a long time to handle disputes because of ignorance in financial division and contracts between celebrities and management companies, about 2 years at the fastest.

On People’s Daily, Ly Tu That affirmed: “I believe in justice”. She said she had turned down many invitations to cooperate to focus on resolving the lawsuit.

Controversy threatens to destroy career

The final decision has not been discussed for the time being, but according to QQ, Ly Tu That’s career is facing negative effects from a noisy lawsuit with the management company. The legal battle that lasted for many years officially began, leading to the turmoil of a famous star.

After more than half a year of silence on social networks, according to National Business Daily, Ly Tu That is losing its appeal to the audience. Fans gradually lost patience, abandoning the “country fairy” when she did not release a new video.

According to statistics from data analysis firm Caasdata, Ly Tu That has been turned away by more than a million fans on Douyin. The same situation happened with her other social networking platforms such as Weibo, Kuaishou, Station B or Xigua Video. Tu That loses thousands of followers every day. According to Sina, the female blogger no longer holds the title of “Most Influential Person” on social networks.

Before shutting down, Ly Tu That repeatedly showed a deadlock and fatigue in improving video quality. Photo: Sohu.

Before the hiatus, the audience of Ly Tu That in China reached more than 100 million. However, according to the latest statistics, in the past half year, the number of new viewers who have registered to follow her has not exceeded 10 million people per month.

According to The Paper, Ly Tu That also no longer holds a unique position in the content creation market about simple rural life, honoring country products in China. The girl born in 1990 was replaced on social networks, where new content creators constantly appeared with attractive and interesting products.

Sina said that while Ly Tu That was in hiding, she was surpassed by more than 100 new faces in the field of country-style video, ancient style and cuisine. In the poll of prominent travel and food bloggers on the Internet at the end of April, Ly Tu That was absent. Her replacement account is Peng Truyen Minh, Truong’s classmate, Master of the bird song, Khang Tu farmer.

On Global, Ly Tu That said that after the lawsuit, regardless of the outcome, she continued to compose videos. However, according to Sina, it is difficult for the female artist to secure the leading position, having enough competitiveness in the market of videos introducing lifestyle, cuisine, and crafting in the traditional style.

According to Sohu, even as the originator of the rural movement, Ly Tu That also had difficulty creating new content. Before she stopped working, her country videos were criticized for lagging behind in quality with content that repeated herself, sloppy cut, used fake studio scenes and reeked of PR for her personal food brand. .

Therefore, in order to regain the position of the day, Ly Tu That needs to make a breakthrough but still retain its own substance. On iFeng, experts say that this is not easy when the content about rural life in China has been thoroughly exploited, and Ly Tu That himself has repeatedly shown a stalemate.

According to zingnews.vn