Change in online food ordering habits
According to the latest data from Gojek Vietnam, the number of orders placed through GoFood doubled in the first three months of the year compared to the same period in 2021.
Gojek Vietnam has just released data on the change of eating habits and online ordering in the first quarter of 2022. This report states that there is a significant recovery and growth in the trend of people using the service. Food ordering through the app.
New users surge
On Gojek’s GoFood platform, compared to the same period in 2021, the number of users ordering food in Q1 nearly doubled, with a growth rate of 220% in Hanoi. Among them, the number of new users increased sharply in both cities, reaching more than 160% in Hanoi and 80% in Ho Chi Minh City.
Gojek also recorded that the number of orders on GoFood more than doubled in the first three months of 2022 compared to the same period last year, in which the number of orders in Hanoi increased by more than 4 times.
Gojek driver partner accepts orders at the store. Image: Gojek
Commenting on this growth, Ms. Le Nguyen Ngoc Dung, GoFood Director of Gojek Vietnam said: “Since the outbreak of the Covid-19 epidemic, people’s consumption habits have changed dramatically. many people are shifting to using e-commerce platforms, including online food ordering applications.This shift, in addition to active cashless payments, continues even in new normal, demonstrating consumers’ growing interest in health safety and convenience.”
Trends of buying food through online platforms
According to information from Gojek, the frequency of online ordering in the first 3 months of 2022 increased by more than 20% compared to the same period last year. Among the millions of Gojek users, each customer placed an average of 1 GoFood order every 5 days in Q1 2022.
Compared to the first 3 months of 2021, Gojek recorded the highest increase in orders for breakfast (2.5 times), followed by brunch, lunch and dinner – all of which doubled. Late-night orders grew at the slowest pace, but still stood at more than 30%. In terms of proportion of meals, brunch, lunch and dinner are the three most ordered meals online, with each meal accounting for about a quarter of total orders for the day.
Popular snacks
According to Gojek, milk tea continues to lead the category of most ordered drinks on GoFood in both Hanoi and Ho Chi Minh City in 2022. Flavored tea and pearl yogurt hold the No. 2 and 3 positions, respectively. in both cities. In particular, for the first time, iced milk coffee (iced brown) entered the list of the most ordered drinks on GoFood in both Ho Chi Minh City and Hanoi.
Most of the dishes ordered most on the GoFood platform are pure Vietnamese dishes, such as chicken rice, spring rolls, vermicelli, noodles… Bun dau, which is considered a dish of the North, leads the list. GoFood in Ho Chi Minh City in the first 3 months of 2022, while the most popular dish in Hanoi is Nha Trang grilled spring rolls, followed by vermicelli and Southern beef noodle soup.
Group dining
Combos and baby food are being ordered more and more on the GoFood online platform. Food and drink combos were ordered 2.5 times more in Q1 2022 than in the same period last year, showing that users are more likely to eat together.
Le Nguyen Ngoc Dung added: “Understanding food consumption trends plays an important role, allowing Gojek to better respond to the changing needs of users and provide timely support solutions. In addition to our efforts to diversify food choices on the GoFood platform, we are constantly looking for solutions to help effectively connect business partners with customers customers, creating favorable conditions for users to order food to serve their daily needs.”
Ms. Le Nguyen Ngoc Dung, GoFood Director of Gojek Vietnam. Image: Gojek
GoFood supports tens of thousands of restaurants
Since the complicated development of the Covid-19 epidemic in the second quarter of 2021, Gojek has supported a large number of restaurants to move up to operate on the online ordering platform GoFood. According to a Gojek representative, on average, thousands of new restaurants join GoFood every month. Most of these restaurants successfully registered on GoFood through an online registration form.
One of the sessions of the program “Leave no one behind – Season 2”. Image: Gojek
In May 2021, Gojek launched the program “Leave no one behind – Season 2”, which helps to train job skills and professional knowledge for relatives of Gojek’s driver partners and support them to start a business. Culinary business on the online ordering platform GoFood. Gojek also implemented the program “Freeship area, the shop is still open, but freeship” and “Freeship area is open, fueling fire for everyone” to stimulate demand, help restaurants have more customers and improve sales during this period. difficulty.
Phong Van
at Blogtuan.info – Source: vnexpress.net – Read the original article here
