Scarlett Johansson launches celebrity-inspired beauty collection?-Fashion Trends

The past few years the fashion and beauty world has been saturated with celebrities launching beauty brands.

From perfumes and makeup to vitamins and baby clothes, it’s all about at least one celebrity who has entered the field. However, in this day and age where celebrities turn their personal brands into an empire, quality often comes first. Earlier this year, it was rumored that Scarlett Johansson would launch a beauty collection. One can’t help but wonder: do we need another famous beauty brand?

After five years in production, Johansson is ready to dominate both the silver screen and our skincare routines with The Outset, her new five-step skincare collection created with her co-founder, entrepreneur fashion/beauty executive and personality Kate Foster Lengyel. This highly anticipated line is the product of Johansson and Foster’s extensive research in developing, formulating, marketing and branding products to better understand what beauty lovers are all about. are interested in today as well as what they need. Johansson and Foster corroborated what they found and set out to prove that less is not only more but what is in demand.

“I wanted to create and represent a brand that felt real to me, something real and relatable that other people could see themselves in,” says Johansson. “The Outset is inspired by my own skincare routine, a consistent routine of cleansing, prepping, and moisturizing to keep my skin beautiful. I’ve found that great skin starts with the basics, and the consumers we’ve talked to have also expressed a desire to go back to the basics.”

What immediately stands out in The Outset collection is the minimal aesthetic of the product. Made from sustainable and recycled materials, there are no big names affixed to the package’s facade, no distracting colors and no overwhelming messages. A simple blue cassia flower is the only blatant emblem the line has, an indication of The Outset’s botanically derived hyaluronic acid derivative Hyaluroset™ Complex.

In terms of products, the line follows a three-step process: cleanse, prepare and moisturize, with products including: The Cleanser, The Prep Serum, The Moisturizer, The Night Cream and The Eye Cream, all All can be purchased under US$55. The focus of this line is on getting rid of the complicated multi-step skincare routine and getting back to the basics when it comes to our skin care. Products are created to be used together or to seamlessly adapt any existing routine, eliminating 2,700 potentially harmful ingredients to meet only the highest standards of clean beauty. “We provide benefit-driven formulas that don’t disrupt the skin barrier and instead work to preserve skin for the future,” says Foster.

For those dealing with problem skin, trying new products and switching away from a basic skin care regimen can be intimidating. However, The Outset’s ultra-clean and fragrance-free formula is vegan, gluten-free, nut-allergenic, dermatologist and allergenic, and clinically tested products for quality. its consciousness.

Overall, The Outset feels the need to put quality first rather than a well-established brand. “Outset means a fresh start, which feels more relevant than ever at a time when we are all starting over and hitting the reset button,” says Johansson. And in this new chapter, Johansson and Foster have introduced a new brand into the world of celebrity beauty, a feature that prides itself on the product before its name.”