Creative director Virginie Viard took Chanel to the beaches of Monte-Carlo to present her latest collection.
Creative director Virginie Viard is taking Chanel to the beaches of Monte-Carlo to present the fashion house’s latest collection inspired by the glamorous atmospheres of casinos, supercars and famous sports. city.
Guests including Kristen Stewart, Sofia Coppola, Vanessa Paradis and more gathered on the couches at Monte-Carlo’s beachfront Beach Hotel to watch Viard showcase her latest collection. “For me, Monaco is above all emotions. It’s Karl, Caroline, Charlotte,” Viard said. “I knew very early on that we were going to have a show there, and to be more precise, at the Beach Hotel. Also, Karl is dreaming about it too. From this magnificent site, one can glimpse his mansion, La Vigie. I will never forget the times I spent there: the terraces and balconies, the large umbrellas, the flower baskets – so much beauty.”
Located on the French Riviera, Monte-Carlo is without a doubt one of the luxury playgrounds for the rich. The sporty yet chic atmosphere of the city created the perfect setting for Chanel’s collection, honoring the iconic symbol of the city.
Viard started the show with a racing suit as a backing for the annual Monaco Grand Prix. Sports models in tweed and silk one-piece racing suits strutted the catwalk in Chanel helmets, crochet racing gloves and tweed baseball caps. Some models wear helmet-shaped microbags over their shoulders. The black and white checkered motifs woven throughout the flowing dresses and knitted sweaters symbolize the racing flags showing Chanel’s attention to detail and emphasis on sportswear during the season. this.
Elsewhere, a range of bright white and peach day tweed suits are perfect for tennis at the country club or breakfast with a view of the beach.
Viard improvised in warm weather-appropriate outfits with Chanel tennis shoes and a quilted leather tennis racket bag in a variety of sizes and colors. Striped poplin shirts with white high collars and embroidered flowers are reminiscent of the late Karl Lagerfeld. Indeed, the collection shines in its elegant nocturnal form, but the Pièce de résistance is a chic black dress designed by model Grace Elizabeth that Viard designed in honor of Chanel brand ambassador Caroline di Maigret. “The first time I saw Caroline was on the beach in Monaco. She was wearing a frilly black dress, thin tights, and high heels,” Viard recalls.
The collection, featuring two trailers from directors Sofia and Roman Coppola, captures the essence of the show with images of women walking around Monte-Carlo during the summer. As a tribute to the city of Monte-Carlo and Monaco in general, the spirit of French holiday care is one that fits Chanel’s soul. “Monaco is inherent in the history of Chanel. We lived a lot of happy moments there,” Viard said.
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