Accumulate points – “Accumulate a small town” in a stormy time

Earn points is a great way to attract customers applied by many businesses, like at a supermarket, when making a purchase, customers will earn points and convert into money, usually 1% of the total invoice value. Customers can accumulate points to a physical card, or more conveniently, right into the application on their smartphone.

Going to the supermarket three times a week, sometimes a few dozen, but sometimes up to a million dong, although the accumulated points are not much, but for Phuong, this has become a habit and also a hobby. .

“I really like to accumulate. Whether it’s a lot or a little, it’s always fun to accumulate points,” said Ms. Le Phuong, Cau Giay district, Hanoi city.

Accumulating points is a great way to attract customers applied by many businesses. (Illustration image – Photo: Investment Newspaper)

“I always feel like when I buy an item, I get a few dong back in my account. Usually when I go to buy it, it will be deducted from the change,” said Ms. Mai Hoa, Dong Da district, Hanoi city. shall.

Whether you can deduct a few change from your daily purchases, or a few hundred thousand dong every year, for housewives, whatever you save is good.

“Save more, and when I use this app, I will get a discount. Sometimes I can also change movie tickets,” said Ms. Thu Huong, Dong Da district, Hanoi city.

For places that have not yet applied points, customers can also accumulate points from a 3rd party, by paying with a digital banking application or an e-wallet on a smartphone. Most of these companies have a loyalty program for their customers.

Each place has its own way of accumulating points or conversion rate. The most common is a discount, that is, when a customer accumulates a certain number of points, he or she will be allowed to directly deduct the corresponding amount on the next purchase. Or upgrade customers, which means that up to a certain number of points, customers will be upgraded, each class has its own incentives.

Studies show that loyal customers are the ones who bring the main profit to the business. One of the effective ways for businesses to increase loyal customers is to use loyalty cards.

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