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Be alert when choosing to buy a smartphone

After a long stalemate due to the Covid-19 epidemic in 2021, the Vietnamese smartphone market earlier this year prospered and started to be vibrant. According to the characteristics of this industry, March is the “first” month of the year.

The market has recovered

Many smartphone product managers of retail channels said that there have never been as many new products released at the beginning of the year as this year. “Any line can be sold. The market has recovered” – Mr. Phung Ngoc Tuyen, Director of Mobile World telecommunications, commented.

Be alert when choosing to buy a smartphone - Photo 1.

A customer chooses to buy a high-end smartphone

From early March to early May 2022, about 30 smartphone products from Apple, Samsung, OPPO, Xiaomi, Realme, POCO, Vivo, Nokia… appeared on the market. In particular, Samsung stands out with the S22 series, including S22, S22+, S22 Ultra products for the high-end segment and A 2022 series with A13, A23, A33, A53 and A73 products. Samsung also has a few more products for the M series, like the new M53 that appeared a few days ago.

OPPO opened the market in 2022 in March with the mid-range A76 series; Entering April is the Reno 7 series with 4 products 7 4G, 7Z, 7 5G and 7 Pro. On May 5, OPPO launched the high-end product Find X5 Pro in the Find X series.

Xiaomi has been the most disruptive brand of the Vietnamese smartphone market since the beginning of 2022. From January, Xiaomi launched the Redmi Note 11 series with 11 Pro 5G, 11 Pro and 11S products. In mid-March, Xiaomi 12 series appeared with products 12, 12X, 12 Pro and at the end of the month was Redmi 10C. Since the beginning of this year, another Xiaomi brother, POCO, also has 3 products on the market: X4 Pro 5G, M4 Pro and X4 GT.

Meanwhile, Apple stirred up the high-end segment when on April 15 launched a pine forest green version for the iPhone 13 series. Realme also entered the market with 4 products: 9 Pro, 9 Pro +, 9 4G and C35. Vivo had a V23 series at the beginning of the year, and recently there are two low- and mid-priced products, Y01 and Y55. Nokia has 2 products G11 and G21…

Many new products also make consumers “troubled”. Because, each product has too many versions in terms of capacity and RAM memory, not to mention colors. If the configuration and color are separated, in the first 4 months of 2022, the market has nearly 200 versions appearing.

With the smartphone market rich in genres and diverse in price, Mr. Phung Ngoc Tuyen recommends that consumers should be alert to choose brands and configurations according to their budget.

Compete with… camera

While Apple did not say anything about the iPhone 13 series, the rest of the companies all have messages attached to each product line around the emphasis on the strength of the camera to compete.

Samsung’s S22 series with “the ultimate camera experience”, while A 2022 series is “originally brilliant”. OPPO launched Reno 7 series with the message “unlimited portraits”. With the Xiaomi 12 series, Xiaomi calls this smartphone series a “cinema master”, and Vivo thinks that the V23 has “broken the selfie limit”! Belonging to the “youngest brother” but Realme is equally arrogant when asserting to “light up every moment” with Realme 9 Pro…

The first point to identify the competition of smartphone camera manufacturers is to increase the sensor resolution. Despite being in the mid-range price segment, the Realme 9 4G is equipped with Samsung’s Isocell HM6 sensor on the 108-megapixel ProLight camera (MP).

Belonging to the high-end segment for VND 12.49 million, but Samsung M53 has a main camera with 108 MP resolution, f / 1.8 aperture, 123-degree angle camera with f / 2.2 aperture and 8 MP resolution…

With the Reno 7 series, 2 products 7 4G, 7Z, although a cluster of 3 AI cameras with a main camera of 64 MP resolution, 2 MP macro, 2 MP depth… but are integrated with important photography features such as: Bokeh Flare portrait, AI video recording, AI color portrait, subject lock video…

To inform consumers about Find X5 Pro, OPPO Vietnam emphasized the self-designed MariSilicon X image NPU and Sony’s IMX766 sensor, plus imaging technology from Hasselblad – a lens manufacturer. , photography accessories of Sweden.

Meanwhile, Vivo is “different” when it comes to investing in hardware and technology for the V23 5G’s front camera with 50 MP AF resolution along with an 8 MP ultra-wide-angle camera, aimed at customers who like to use the feature. “selfie” when choosing a smartphone. Mr. Pham Cong Bang, Sales Director of Vivo Vietnam, said: “Although it does not sell many products, that is the difference of the company when there is a product to compete in the “forest” of new products from the beginning of next year. now”.

Retailers of the smartphone industry said that in March 2022, purchasing power increased by 15% – 25% compared to March 2021, depending on the system.

According to Mr. Pham Quoc Bao Duy, director of the mobile division of FPT Retail, in April, smartphone purchasing power decreased by 15% compared to March. However, the value of high-end products such as iPhone 13 series, Samsung S22 series. ; High-end devices such as OPPO Reno 7 series, Xiaomi 11 and 12 series, Vivo V23 5G… have offset sales and profits for retailers.

Mr. Do Quang Kha, General Director of OPPO Vietnam, said that in 2 weeks of ordering the Reno 7 series, there were 33,000 deposit orders. For Vivo, although there are few new products, V23 5G has contributed mainly to the increase of 10% in sales in April compared to March 2022.

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