Mr. Caso warned: “We now fear that Apple may need to raise prices based on local currency when new products launch in the fall, if the exchange rate remains unchanged by that time. When that happens, rising local prices have a negative effect on product demand.”
This ties in with what happened to the iPhone 14 price in the US. According to the report, in the US, the price of iPhone 14 Pro and 14 Pro Max is expected to increase by $100, making their prices $1,099 and $1,199 respectively. Meanwhile, the large-screen version of the iPhone 13 mini’s successor ($699), the iPhone 14 Max, will start at $899. For market Internationally, the strong increase in the value of the USD against the domestic currencies of countries will force the price of iPhone 14 there to increase compared to its predecessor.
But will the price increase really slow down demand for the new iPhone? Combined with what has been leaked about the iPhone 14 series, anything is possible. In terms of design, leaks for the schematics of the iPhone 14 Pro models have revealed a new i-shaped polarized cutout screen, with curved corners. More importantly, Apple creates a big separation between the design of the Pro and non-Pro models by keeping the notch on the regular version.
Besides, the Pro models also use last year’s A15 Bionic chip, the same camera from last year, and a 60 Hz screen. Aside from the iPhone 14 Max screen size, it’s hard to tell which is the standard iPhone 13 and iPhone 14 models. Meanwhile, Apple is simply shouting higher prices, and that’s clearly not what customers want.
Of course, when customers are interested in smartphones with larger screens, it means that the iPhone 14 Max has a chance to sell well, but demand for all other models is clearly much less. The economic situation is a very important issue now that it is beyond Apple’s control, but the price increase is required amid rising component costs.
at Blogtuan.info – Source: vtc.vn – Read the original article here