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Nostalgic, easy to make Chinese customers sad

In recent years, BMW has regularly surprised fans and car enthusiasts. The reason is because BMW’s kidney grille design is getting bigger and bigger. Of course, beautiful or ugly is just a personal opinion, but this design of BMW really received mixed opinions.

Perhaps not sympathetic to the oversized grille design, an Instagram user posted a number of photos of the BMW 7-series model that this person claimed to have redesigned with the difference being in the main design. car front end. This redraw has attracted nearly 13,000 interactions and more than 500 comments, most of which think the design is beautiful and appropriate.

Redraw the BMW 7-series, change a few details: Nostalgia, easy to make Chinese customers sad - Photo 1.

The BMW 7-series is different with its redesigned front end.

Compared to the usual BMW 7-series design, this redesign has a smaller and more refined grille, much reminiscent of the BMW 7-series E32 model produced between the mid-1980s and 1994. Model The BMW 7-series E32 had a very successful time, even causing Mercedes to postpone the launch of its model to catch up with BMW.

Not only the nostalgic grille, this redraw also shows the new headlights with projector bulbs instead of Angel Eyes reflectors. In addition, another highlight on this drawing must be the shark head design – a design that has been very popular on BMW models since the last century and has captivated many BMW fans.

Redraw the BMW 7-series, change a few details: Nostalgia, easy to make Chinese customers sad - Photo 2.
Redraw the BMW 7-series, change a few details: Nostalgia, easy to make Chinese customers sad - Photo 3.

This increasingly large grille design has been explained by Head of Design at BMW, Adrian van Hooydonk, in an interview from 2019, saying that there are many reasons for this change. In an interview, Adrian van Hooydonk said: “What we’re doing is to make sure that users can tell the difference. [giữa dòng 7-series và 5-series]. When we launched the model [dòng BMW 7-series], the difference is relatively small. We received feedback that users were not aware of the difference from the previous generation.”

Adrian van Hooydonk also explains that he understands that users can be surprised by the size of the grille and may receive criticism, especially when it comes to design: “My mission is to make what customers love, but it’s not always possible.”

Redraw the BMW 7-series, change a few details: Nostalgia, easy to make Chinese customers sad - Photo 4.
Redraw the BMW 7-series, change a few details: Nostalgia, easy to make Chinese customers sad - Photo 5.

However, there is also an undeniable fact that customers have the right to decide everything. As China remains the most important market for the BMW 7-series, what Chinese customers want will surely be fulfilled.

In the same interview, Adrian van Hooydonk said: “In Europe, people don’t like to attract attention. They don’t want to be asked questions like how much to pay for a car, they prefer a quiet life. . But the rest of the world is the opposite. We also try to meet the needs of European customers, but Europe is not a big market with the BMW 7-series model.”

This re-drawing has received a lot of praise, but there are also people who think that this design makes the car lose the pomp of a worthy luxury car, instead evoking the feeling of a sports car. than. However, it should be recalled that this is just a redraw of a net user. BMW’s intentions and plans in the future will need time to answer.

Image: sugardesign_1 / Instagram

https://soha.vn/ve-lai-bmw-7-series-thay-doi-vai-chi-tiet-hoai-co-de-khien-khach-hang-trung-quoc-buon-2022050910161507.htm

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