Strong growth, VNG’s advertising revenue exceeded 1,000 billion for the first time, continuing to outstrip FPT Online
Specifically, the online advertising service segment of JSC VNG bringing in VND 1,001 billion in revenue in 2021, an increase of VND 18 billion compared to the previous year.
This is the first time that VNG’s second largest business segment has surpassed 1,000 billion, before that in 2020 it reached 983 billion. In 2018, VNG’s advertising segment also increased by 38%. This can be seen as an impressive growth in the context of the global COVID-19 pandemic having a significant impact on the entire media and advertising industry.
Over the past 10 years, this business segment has consistently grown in revenue. Currently, VNG operates the OTT Zalo platform, the Zing entertainment social network ecosystem (Zing TV, Zing MP3, Zing News), Newspaper …
For many years, Zalo, Zing.vn News.zing.vn have always been in the top 10 most visited websites in Vietnam.
Report “Markets advertisement Vietnam number 2021: A strategy to catch up and break through” released by Adsota on June 1, 2021, Zalo is currently the most popular messaging application among users after many years of dominating Facebook Messenger on the ranking network.
Zalo “surpassed” Facebook Messenger, becoming the most popular messaging application in Vietnam. Source: Adsota
However, the sublimation of VNG’s advertising business is in contrast to a competitor of this company in the industry – FPT Online Services JSC (FPT Online), the main source of revenue from advertising on VnExpress electronic newspaper.
Last year, FPT Online achieved a revenue of VND 608 billion, although an increase compared to 2020, but in recent years, it has only gone sideways and increased quite modestly, not seeing a breakthrough like VNG.
Before that in the 2012 – 2016 period, FPT Online’s advertising revenue has always maintained a superior momentum compared to VNG, but since 2017, VNG officially surpassed FPT Online in this field and is far behind by the distance. pretty big. This year, the revenue gap is up to VND 393 billion.
According to the VietNam Digital Marketing Trends 2021 Report conducted by Novaon and marketing experts based on the results of a survey of 167 Vietnamese enterprises with a revenue of up to VND 500 billion/year, it is estimated, the size of the advertising market. Vietnam online market in the period 2020 – 2025 continues to grow strongly, with a compound annual growth rate (CARG) of 21.5%.
at Blogtuan.info – Source: Soha.vn – Read the original article here
