Sydney Sweeney is Miu Miu’s new muse-Fashion Trends
Following a second season as Cassie in HBO’s Euphoria and news of her upcoming role in the Marvel universe as Madame Web, the rising Hollywood star has announced her foray into fashion as the face new by Miu Miu.
Previously, Sweeney has starred in several large-scale campaigns with brands such as Guess, Tory Burch and Parade. Although Sweeney has recently started hinting at this partnership, wearing Miu Miu to a number of events, including the Oscars Vanity Fair 2022 after-party and the premiere of Euphoria season two in Los Angeles. The incredible designs have been realized into a larger vision and Sweeney has been selected for the fashion house Miu Miu’s new campaign for the Miu Wander bag.
The new bag reflects Miu Miu’s vision of contemporary creations for the modern woman. In traditional Miu Miu fashion, Miu Wander is at the same time sophisticated and playful drawing on a youthful sense of femininity. The pillow-top surface of the bag is made of butter-colored Matelassé leather, which is equally eye-catching and practical. True to its name, the bag’s functionality allows the wearer to enjoy freedom without compromising on any style.
For this project, Miu Miu invited a team including photographer Tyrone Lebon, current collaborator and stylist Lotta Volkova, and creative director Lina Kutsovskaya to shoot an outstanding campaign that recalls the photographs. Classic film stills recreate Sweeney in her craft. The actress highlights Miu Wander’s comfortable wearability in soft portraits featuring looks from Miu Miu’s recent collections. Overall, Sweeney serves as the perfect Miu Miu muse: her on-screen character embodies the rebelliousness, youthful rule-breaking attitude and sophistication the brand exudes. Mysterious and fleeting, the campaign prompts viewers to imagine situations and dream up their own conspiracies. Here too, the mind is inspired to go everywhere.
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