Ninja Van Group and DPGroup launch E-commerce Index Report

Ninja Van Group, an e-commerce postal and logistics company operating in 6 Southeast Asian countries, including Vietnam, has cooperated with DPDgroup to publish the E-commerce Index Report first in 2021 in Southeast Asia (SEA) – Understanding Southeast Asian consumers and choosing delivery methods. The report focuses on the online shopping habits of Southeast Asian consumers as well as their shopping experience expectations from the purchase decision stage to the delivery of the goods.

Since the outbreak of the Covid-19 pandemic two years ago (2019 – 2021), the number of online shopping customers in Southeast Asia has increased by about 70 million people. This number is expected to continue to climb to around 380 million people by 2026. Over the past 12 months, Ninja Van Group has shipped more than 2 million packages per day across the countries mentioned in the report. this. Other figures in the report also provide a broader view of the sudden growth of the e-commerce sector. In particular, Vietnam has also proved its purchasing power thanks to the top sales in Southeast Asia, especially FMCG and fashion clothing/footwear.

Once customers are familiar with online shopping, they are likely to initiate cross-border purchases. More than half of the survey respondents had purchased from foreign websites at least one to several times. In addition to shopping for goods in Southeast Asia, many people share that they also buy goods from other Asian countries such as China, Hong Kong, Taiwan, Japan and/or Korea. This consumer behavior is a strong signal that encourages online retailers to expand their customer base regionally, or even globally.

In Vietnam, Ninja Van Group develops Ninja Direct service (importing international goods) with the foundation of providing many leading international trade solutions for Vietnamese businesses and contributing to promoting integration with other markets. Asian import-export market since 2019. After less than 3 years, Ninja Direct has affirmed the breakthrough potential in cross-border e-commerce of the Vietnamese market with a customer list of more than 600 businesses/owners. Online business stores (general warehouses, agents…) often use import-export services, generating more than 2000 international shipping orders, creating an average trade value of more than 60 billion VND per month.

Ninja Van Group and DPGroup launched the E-commerce Index Report - Photo 1.

In another aspect of the online shopping experience, the metrics in the report demonstrate that delivery is the final stage of the online shopping process, and plays an extremely important role in influencing the experience. overall customer. 85% of survey respondents in Vietnam share that they want to know which delivery company will receive their parcels. This information gives them more peace of mind and creates a sense of guaranteed service quality. Many also expressed their desire to be able to track the actual delivery time of their parcels, provide feedback and suggestions on services and request support tools that allow buyers to tailor their delivery methods to their needs. personal needs. Additionally, 26% of shoppers cite free shipping as a driving force behind their online purchases. From there, it can be seen that creative promotions, free shipping is a successful tactic of e-commerce platforms.

The 2021 Southeast Asia E-commerce Index (SEA) report reaffirms Ninja Van Group’s commitment to understanding the needs of sellers and buyers to provide simple delivery and convenient. Occupying a position in the field of e-commerce in Southeast Asia, Ninja Van Group will continue to develop an ecosystem with a variety of services and support tools to create a lot of value for users, ensuring a perfect experience. perfect during use.

Ninja Van Group and DPGroup launched the E-commerce Index Report - Photo 2.

Please access online portal to follow the Southeast Asia E-commerce Index Report (SEA) 2021 – Understanding Southeast Asian consumers and choosing a delivery method.


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