Vinamilk accompanies bring the message “Healthy digestion, healthier every day” to the community

The program has the companionship of Vinamilk and the media companion of the Digital Content Development and Production Center (VTV Digital).

Representatives of the Institute of Nutrition, Health & Life newspaper, VTV Digital and Vinamilk jointly launched a communication program in response to World Digestive Health Day May 29.

The press conference to launch the communication program in response to “World Digestive Health Day 29/5” with the participation of People’s Physician-Professor-Dr. Le Danh Tuyen – Director of the National Institute of Nutrition; Mr. Tran Tuan Linh – Editor-in-Chief of Health & Life Newspaper, representatives of the companion unit Vinamilk and VTV Digital and many interested press agencies attended.

Starting in 2004, the World Digestive Organization (WGO) in collaboration with the WGO Foundation (WGOF) chose May 29 as World Digestive Health Day with the aim of raising public awareness about the role of The role of the digestive system in health, and how to prevent, diagnose, manage, and treat digestive diseases and/or disorders.

According to statistical studies, up to 40% of the world’s population suffers from chronic gastrointestinal problems, and up to 62% of the population is suffering from common digestive health related problems such as pain. stomach, indigestion… In Vietnam, digestive system health problems have not been given proper attention by people in daily life.

In addition to the main role of helping to digest food to create energy for the body, the digestive system also plays a very important role in supporting immune function because 70% of our immune epithelial system is located in the digestive system. . Therefore, it can be said that healthy digestion means a healthy immune system, which is the key to preventing diseases and keeping the body healthy.

The representative of the National Institute of Nutrition brought to the press conference a lot of useful and interesting information about the importance of a healthy digestive system for each person.

TTND.GS.Dr. Le Danh Tuyen – Director of the National Institute of Nutrition shared at the press conference: “If we consider the immune system as a stronghold, nutrition is the raw material to build that stronghold. Moreover, equally important, nutrition also provides an indispensable source of energy for the immune system to function smoothly, ready to be activated effectively when harmful agents invade.”

Recognizing the importance of digestive health for people’s health and with the desire to join hands in building a healthy community, Health & Life Newspaper and the National Institute of Nutrition launched the program. annual media in response to World Digestive Health Day 29/5.

Mr. Tran Tuan Linh – Editor-in-Chief of Health & Life newspaper said that the activity to respond to World Digestive Health Day is also the media’s mission, contributing to propagating and disseminating knowledge to raise awareness. community’s digestive health care awareness, helping the community to have a correct awareness of the meaning of digestion for overall health.

The program will take place throughout May 2022, including a series of community-oriented communication activities with the message “Digestive health – Healthier every day”. Activities to raise the community’s awareness of digestive health care, help people have a correct awareness of the meaning of digestion for health, healthy nutrition solutions, strengthen resistance, build Build good habits to take care of the natural healthy digestive system.

With the goal of accessing and providing knowledge about digestive health to all people in the whole society, the program will be promoted on all official pages of Health & Life newspaper. digital platforms of VTV Digital and Vinamilk – the unit accompanying the program.

According to Mr. Le Van Duc – Marketing Director of Vinamilk: “Vinamilk believes that with the country’s recovery after the Covid-19 pandemic, the program will help raise awareness and better care for Vietnamese people’s health, especially for post-Covid health care, helping generations of Vietnamese people are always healthy, to continue to study and work, achieve personal goals and contribute to the common development of the country.”

The activities under this program will be invested and implemented with both scientific nature and closeness and high interaction such as: Online scientific seminars with the participation of leading experts in nutrition and nutrition. digestive system at home and abroad, a series of specialized scientific articles on digestive health care with many vivid and new expressions… Especially, aimed at young people, GenZ, the program also has new forms such as “Tiktok Challenge”, creative content on Facebook, interactive Q&A form on Instagram, series of video clips on Youtube… to bring the message “Healthier digestion, healthier every day” closer to people young with the hashtags #BhoeTieuHoa_KhoeHonMoiNhi and #Nhatieuhoathegioi.

The show runs from May 5 to May 29. Follow the program content on digital platforms of Health & Life newspapers, VTV Digital and Vinamilk:
Health & Life Newspaper: www.suckhoedoisong.vn
Fanpage VTV24: http://www.facebook.com/tintucvtv24/
TikTok VTV24: http://www.tiktok.com/@vtv24news
Instagram VTV24: https://www.instagram.com/vtv24news/
Vinamilk: http://www.facebook.com/vinamilkvuikhoemoingay

Pham Trang