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What is the future of Mazda BT-50 when Mazda wants to become the ‘second Lexus’ of Japan?

What is the future of Mazda BT-50 when Mazda wants to become the 'second Lexus' of Japan?  - Photo 1.

Mazda BT-50 2022 – Photo: Mazda Australia

First launched in the spring of 2006 at the Bangkok exhibition (Thailand), Mazda BT-50 quickly entered the formidable mid-size pickup group along with names like Ford Ranger, Toyota Hilux or Nissan Navara.

However, this line of names can be said to have never received great attention from the parent brand, especially when compared to names like Ford Ranger.

Since the 3rd generation of Mazda BT-50 debuted with a shared chassis with Isuzu D-Max in 2020, we rarely hear any more information about this pickup model for a very simple reason. : Mazda completely neglected this project, in order to focus on the transformation and expansion of its SUV lineup.

The above situation of Mazda BT-50 is quite similar to the case of Nissan Navara and Toyota Hilux. But the two lines of names above are waiting to be released, not have entered a new generation like the BT-50. Ranger has always been Ford’s darling with a series of new configurations and a series of external toys, even to the Isuzu D-Max there are more special versions than the BT-50.

What is the future of Mazda BT-50 when Mazda wants to become the 'second Lexus' of Japan?  - Photo 2.

Sketch of Mazda BT-50 sports wide body – Photo: AutoEvolution

This is really a pity for the Mazda pickup line, because with the reputation of always providing a good driving experience on its product lines, the Japanese brand can completely offer a semi-sporty version (like the GR series). Sport by Toyota) or even higher performance (similar to the GR) and still enjoy.

With Mazda making no secret of its ambition to become the second Lexus of the Japanese, the future of the Mazda BT-50 is not even guaranteed at the end of its life cycle in the period 2027 – 2028.

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