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Fashion brand Philipp Plein for electronic payments

The store accepts payment in 20 types electronic money different, in addition to the cryptocurrency that stores the price of goods in British Pound Sterling.

To ensure that the price of cryptocurrencies changes from time to time, the store also applies a QR code instead of the usual price tag.

In addition to buying and selling with cryptocurrencies, coming to this store, customers can also admire NFT products on display on the first floor, which is described as an NFT art museum.

The fashion house said that last year, it achieved 100 million euros in revenue from online sales with 3% of revenue in crypto. The company hopes to double that revenue this year.

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