Store capacity up to 3 tons/day, future integration with WinMart+, Phuc Long…
The professional laundry service market in Vietnam is estimated at VND 4,814 billion/year with a growth rate of 6% (higher than the 3.6% Asian average).
There are about 15,316 laundry shops in Vietnam, with more than 60% opening in the past 3 years, showing the rapid development of this trend. In which, more than 96% are spontaneous and small-scale business households, providing basic services.
To quickly dominate the market, today 12/5, Masan opened a store Joins Pro first in Binh Thanh district – HCMC. According to Masan, this is an important milestone in their goal of becoming the leading laundry chain in Vietnam. Joins Pro will pioneer in forming and popularizing the habit of using high-class laundry services, improving the quality of life for millions of Vietnamese customers.
“Grasping the positive signals from the market and the increasing demand of the people, we believe that this is the perfect time to enter the laundry service market that has not been dominated by the brand.
The advantage of Joins Pro is a large investment resource. Currently, the store is equipped with machinery with advanced technology from Europe, with a total capacity of handling clothes up to 3 tons/day, along with a staff of experienced professionals.
We aim to become the leading professional laundry chain in Vietnam in the future“, Ms. Tran Thi Thanh Van, representative of the professional laundry brand Joins Pro, expressed.
With the slogan “Clean cleaning class”, Joins Pro has services from basic (dry cleaning, laundry) to advanced (dry cleaning clothes, high-quality clothes, bleaching, fabric softening with stubborn stains. , stain).
Joins Pro will mainly use Joins powder – a product of Masan – Netco. During the 2022 AGM, Masan’s leader once said that because the Vietnamese washing powder market was almost completely divided, it was quite difficult for ‘newcomers’ like Joins to come and compete for a piece of cake. So Joins Pro is their detour strategy.
Also according to Masan, Joins Pro is using European technology to optimize energy and superior fabric protection, combined with high quality environmentally friendly detergent from Joins laundry detergent brand. In particular, Joins Pro is the first place to use a Wet Cleaning machine to replace traditional dry cleaning, helping to completely remove chemical residues on fabrics, protecting customers’ health.
Besides, the difference of Joins Pro compared to other peers in the market lies in convenience. Specifically: through the door-to-door delivery and pick-up service, the points of receipt and return will have a quick washing program and especially a comprehensive, environmentally friendly, and healthy fabric care process.
Joins Pro is aimed at customers who are active, have a modern lifestyle and love outstanding experiences. Joins Pro hopes to become the perfect clothes care friend, thereby helping customers have more time for themselves and their families.
In the future, Masan Group’s goal is to build a Point of Life platform that fully serves essential needs on the same platform. And Joins Pro, the professional laundry service, is part of that platform.
After opening the first store, Joins Pro will continue to be replicated nationwide and integrated into Mini Mall retail points and other utilities such as WinMart+, Phuc Long, Techcombank, Reddi and Phano.. .
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at Blogtuan.info – Source: cafebiz.vn – Read the original article here
