The trend of multi-channel shopping has grown dramatically

A survey by the Vietnam E-commerce Association (VECOM) in 2021 shows that up to 88% of businesses receive product orders through sales applications on mobile devices. 47% of enterprises rated the role of e-commerce in their production and business activities as relatively important. In terms of enterprise size, 21% of large enterprises rate the role of e-commerce in their production and business activities as “very important”, twice as high as the rate of small and medium enterprises. 9%.

Notably, this report shows that 18% of enterprises use e-commerce websites/apps for import and export purposes. This rate in the group of large enterprises is twice as high as that of the group of small and medium enterprises. Most businesses consider the use of e-commerce websites/applications for import and export purposes to be relatively effective.

Affirming the outstanding trends and changes in consumer behavior that affect the long-term development strategy of enterprises, Mr. Nguyen Ngoc Dung – Chairman of VECOM shared, after the pandemic, the business environment changed, Consumer habits and trends have changed, causing digital technology to have made significant changes. Therefore, businesses need to change to promptly respond to the general development trend, promote economic recovery and breakthrough growth after the pandemic.

Over the past two years, the impact of the Covid-19 epidemic has accelerated the growth of e-commerce. Notably, the trend of multi-channel shopping has experienced a remarkable growth, the most among consumers recovering from the epidemic. Taking a positive look at this, Ms. Le Minh Trang, a representative of Nielsen, said that, with the continuous updates and the innovation of business methods of sellers, so far, consumers’ concerns about the quality quality of goods, reliability … gradually disappear, bringing the rate of e-commerce participants increasing rapidly.

“There are three key factors when consumers shop online that sellers need to keep in mind: price, quality and delivery time. Therefore, in order to compete, businesses need to make more efforts, change and update their behavior to meet the needs of consumers,” advised Ms. Trang.

As an enterprise that has been operating for 10 years in the Vietnamese market with an effort to build an e-commerce ecosystem based on the main pillars of technology and logistics, Lazada’s director of external relations Vu Thi Minh Tu said, the early period of e-commerce When going on the e-commerce floor, consumers will look for low-value and small products because their trust and understanding of e-commerce shopping is not much.

However, recently, consumers have had a shift in shopping psychology by paying attention to the reputation of the seller, as well as the product quality of each enterprise. In addition, e-commerce is also a tool to support Vietnamese businesses to go on the floor, do business online more easily and effectively, increase interaction with potential customers. In a larger role, e-commerce has effectively promoted the post-pandemic economic recovery.

“From Lazada’s observations, it shows that e-commerce still thrives after the pandemic when businesses already know how to consider e-commerce as a tool to manage their stores professionally. Through such activities, businesses are and will contribute to e-commerce development and economic recovery in general,” said Ms. Tu.

Pointing to positive factors for e-commerce to continue to grow and contribute to economic recovery after the pandemic, Ms. Tu said that the online commerce market still has a lot of room for development with 71% of internet users in Vietnam. have made at least 1 online purchase; 94% of Vietnamese users will continue to use digital services; 81% consider online shopping an integral part of daily life. In addition, businesses are increasingly attaching importance to and investing more in digital transformation and business on e-commerce.

VECOM Chairman Nguyen Ngoc Dung said that e-commerce makes trade more and more convenient. Along with the traditional channel, e-commerce has affirmed to be the main channel, supporting economic development.

However, Mr. Dung also said that although legal documents and policies have created certain conditions for e-commerce development, business and procurement through e-commerce have not received much support and incentives. Therefore, from the perspective of state management, it is necessary to consider e-commerce as a business method with tangible products, high content of knowledge and technology, helping to accelerate the digital transformation process so that there can be support. , bigger incentives.

It is estimated that in 2021, the e-commerce field will reach a growth rate of over 20% and reach a scale of over 16 billion USD. Economists predict that e-commerce will reach a scale of about $39 billion by 2025.

Nguyen Quynh

You are reading the article The trend of multi-channel shopping has grown dramatically
at – Source: – Read the original article here

Back to top button