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European tourism takes 3 years to recover

In the tourism industry, the recovery momentum of each market takes place at different speeds, and the most common point is that domestic tourism, or intra-regional tourism, recovers very quickly, while international tourism has a slow speed. significantly more. This greatly affects countries that rely on the majority of tourism revenue from international visitors.

For example, in Thailand, the largest tourist center in Southeast Asia, this year is expected to welcome only 5 to 15 million international visitors, while this number in 2019 is nearly 40 million. That means that in the best-case scenario, the number of visitors to Thailand is just over a third of what it was before the COVID-19 pandemic.

In Europe, the tourism industry is forecast to fully recover only by 2025, 2 years later than the global average, in which the loss of tourist revenue from Asia, especially China , is considered the main reason for the slow recovery of the entire European tourism industry.

After 2 years of delay due to the epidemic, Eli – a Kenyan tourist, was finally able to make a holiday trip to Paris, France.

“The COVID-19 pandemic delayed my trip for two years. But in the end, we were able to go to Paris and have a great time,” said Eli Mwenda.

Visitors like Eli are bringing hopes of a recovery to the local tourism industry. The Paris tourist office forecasts that in the period from May to July, the number of foreign tourists will increase more than 5 times compared to the same period last year. Hotels and restaurants have all recorded a sharp increase in the number of bookings and table reservations.

“We’ve been seeing huge differences since February. Many countries have completely changed their travel policies during the COVID-19 period, and this has been really good for our business.” Ms. Jennifer Boccara, Hotel Manager Les Jardins Du Faubourg said.

European tourism takes 3 years to recover - Photo 1.

International tourism in the EU is forecasted to have to wait until 2025 to fully recover

However, the number of foreign tourists to Europe is still forecast to be about 30% lower than pre-pandemic levels, as visitors from Asian countries are still unable to return to Europe with a large number of tourists. large quantities, for several reasons. China is still struggling with the COVID-19 epidemic, while the vaccine passports of many Southeast Asian countries have not yet been recognized by the EU.

“Asian tourists are the only group of customers who have not really returned to France. Currently, the group of foreign tourists mainly present here comes from other European countries, the US and even South American countries.” , said Jennifer Boccara.

With the absence of tourists from Asia, not only France but many other European countries are also recording a slower-than-expected recovery of international tourism activity in 2022, with the number of visitors expected to be higher than expected. Reportedly, it is less than 30% of the level of 2019. Experts predict that international tourism activities in the EU will have to wait until 2025 to fully recover.

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