Volvo begins to lower the target customer age to Gen Z, claims to make cars ‘more trendy’

Volvo will race technology besides the usual safety segment – Photo: Volvo

According to Volvo CEO Jim Rowan shared at the Future of the Car summit organized by the Financial Times, “Gen Z” generation (born in the late 1990s to late 2000s) is the next customer group. that they need access to in the automotive market.

“They are people who were born in the digital age, and therefore have access to technology from a young age. Their expectations for digital technologies, connectivity or perfect transmission services between cars. cars, homes, and mobile devices are also higher.”

“When they leave the house and still hear a piece of music, they expect that music to continue playing inside the car. For us before that was a very impressive technology, for them that was what of course”, he affirmed and recommended that global car manufacturers continue to prepare for the new era.

The infotainment system on Volvo cars runs on the operating system provided by Google – Photo: Volvo

Volvo in the future will try to develop models that are attractive enough to the Gen Z customer group that, according to the company, “there is no model on the market that really possesses the right technology”. This approach from Volvo will also give existing customers more access to technology, but at this point we don’t know exactly what the company will add.

Volvo’s infotainment system is developed based on Google’s operating system, so it supports Android Auto as well as the available applications of this platform, and it can be said that this is a good starting point for the brand. Swedish brand.