Highlights in the launch ceremony of Mercedes-Benz C-Class
The German automaker aims for a C-Class that has many luxurious lines but does not lack youthful features.
During the product launch ceremony on April 26, Mercedes-Benz introduced the all-new C-Class model, with a changed appearance inside and out. Launched with 4 versions, priced from 1.67 billion.
Mr. Brad Kelly – CEO of Mercedes-Benz Vietnam shared at the event: “The C-Class is an important model in the Mercedes-Benz product portfolio in Vietnam. Each launch version is researched to equip. features tailored to customer needs.
C-Class includes 4 versions, including C 200 Avantgarde, C 200 Avantgarde Plus, C 300 AMG and C 300 AMG First Edition with optimized dimensions such as increasing wheelbase or expanding rear seat space. In which, the imported C300 AMG First Edition was only sold with a limited quantity of 132 units and was signed out after being introduced for about a week.
For a long time, the C-Class model has also been likened to a sub-S-Class, in this generation, it is no exception that the luxury features are reflected in the front and rear lights, the interior with a vertical screen, the style steering wheel. new.
However, the C-Class still retains its modern, fresh features and hits the young customer group, when the steering wheel and wheels are all sporty.
In particular, Mercedes-Benz has been strong when equipping the Digital Light lighting system on high-end versions of the new C-Class.
In addition, the interior space possesses many leading technologies such as the 2nd generation MBUX operating system, a 12.3-inch digital dashboard behind the steering wheel, an 11.9-inch central entertainment screen .. .
Performance, C-Class is equipped with 2 engine options for two 4 versions, with C200 being 1.5 engine while C300 is 2.0 and a new generation of EQ Boost technology. With this technology, both engine versions increase 20 horsepower and 200 Nm of torque. The transmission is still a 9-speed automatic.
The German automaker said that the C-Class is a combination of aesthetics and luxury, aimed at a group of young personality and fashion. The event also featured many special guests in the creative and artistic fields such as creative director Dzung Yoko, young singer Wren Evans, VJ Dustin Phuc Nguyen, fashionista Nguyen Dang Khanh Linh, sister Trendy or fashion icon Stu Vu Quynh Tram
The company also encourages young people’s creativity in vehicle customization through the NFT craze.
Through cooperation with famous young Vietnamese visual artists such as Crazy Monkey and Nelly Nguyen, C-Class aims to encourage the strong creativity of Vietnamese youth, shape and develop new trends strange, unique and different.
Also in this event, Mercedes-Benz Vietnam introduced 6 strategic car lines and announced an attractive product range to be launched in 2022.
Typical examples can be mentioned as luxury electric cars Mercedes-EQ EQS sedan version, new Mercedes-Benz C-Class, Mercedes-Maybach S 450 4MATIC, Mercedes-Maybach GLS 480 4MATIC, Mercedes-AMG GLA 45 S 4MATIC+ and Mercedes-Benz – AMG SL.
Expanding the product range with many prominent names has shown the important direction of Mercedes-Benz in affirming the image of the luxury car brand with a large market share in the Vietnamese market.
Heroic
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