Volkswagen plans to ‘revive’ the Scout brand

In a recent report, the Wall Street Journal said, “the giant” car Germany’s Volkswagen is aiming to launch a new electric sports car branded Scout and an electric pickup truck also named Scout.

Volkswagen said management will vote on the proposals, with the plan to have Scout operate as a subsidiary of VW, like Audi, Skoda, Porsche, Lamborghini and Bentley.

Volkswagen plans to 'revive' the Scout brand - 1

Volkswagen Scout (Artwork)

VW is one of the largest automakers in the world but holds a small share of the US market.

The plan to bring Scout back as an electric all-terrain vehicle brand is clearly aimed at winning the interest of American car buyers, who are increasingly interested in trucks and SUVs. use (SUV). This plan will mark the first time VW has created a separate brand focusing on the US.

Scout’s history goes back to the 1960s, first introduced by International Harvester as a small two-door SUV. The Scout was the forerunner of later SUVs, intended to compete with the Jeep. The second-generation Scout and Scout II were manufactured in Fort Wayne, Indiana, as two-door vans with a removable hardtop.

In July 2021, the Volkswagen group said that half of its vehicle sales are expected to be battery-powered vehicles by 2030. By 2040, the automaker aims to be close to 100% of its new vehicles in markets The big market is zero-emission vehicles.

VW’s electrification plans put it in direct competition with established automakers like GM and Ford, as well as new players like Tesla.

However, VW will face supply chain constraints, battery material shortages and rising inflation as it seeks to bring the project to life. tram This new successful.

In March 2021, Volkswagen CEO Herbert Diess denied that VW could cooperate with Tesla, asserting that VW was looking to go its own way.

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