Food from Australia is well received in Vietnam market

Australia is one of the main suppliers of beef and lamb to Vietnam. In recent years, Vietnamese people’s demand for food from Australia has increased.

Australian beef and lamb are among the products chosen by many consumers

Besides premium beef and lamb, Vietnamese consumers are enjoying more and more fresh Australian products such as fruit, dairy, seafood and beverages, especially white, red and sparkling wines. . Cherries, oranges, fresh grapes, rock lobster and abalone are favorites of Vietnamese restaurants and families, chosen as the focal point for special dinners.

The demand for Australian products is increasing

Ms. Nguyen Thi Thanh Thuy, General Director of BRG Retail, said: “Whether it’s at home or dining out, the demand for clean, fresh, delicious, high-quality, transparent products of Quality products imported from Australia such as meat, delicious fruit, dairy, cereals and typical Australian seafood produced with sustainable processes and technology are all satisfying these requests.”

Most recently, Vietnam has just received the first shipments of Australian peaches and nectarines back to the market. After 5 years of negotiation and since the Regional Comprehensive Economic Partnership Agreement took effect, Australian peaches and nectarines have been officially imported into Vietnam and are exempt from tariffs. This will further promote market diversification for Australian exporters, while also providing Vietnamese consumers with more choices of fresh, delicious, and nutritious fruit from Australia.

More delicious fruit selections from Australia

Mr. Shannon Leahy, Commercial Counselor of the Australian Government Trade and Investment Authority (Austrade), shared: “Understanding that Vietnamese consumers are very concerned about food health and safety, we are committed to creating favorable conditions for Australia to promote trade connections between Australia and Vietnam, thereby helping Vietnamese consumers easily access and enjoy these products.”

In 2021, despite both facing distance and blockade, two-way trade turnover of Vietnam and Australia still increased by nearly 50% compared to the same period last year, to 12.4 billion USD. Imports from Australia reached about 7.95 billion USD, up 70% year on year. Vietnam becomes Australia’s 12th largest trading partner, while Australia is Vietnam’s 10th largest trading partner.

Festival “Taste Australia” in Vietnam

Celebrating strong bilateral ties, thriving trade and diverse cuisines, the Taste of Australia 2022 festival is organized to showcase the finest food and drink from Australia, a prestigious country. worldwide as a supplier of high quality, safe and sustainable food and beverages.

Ms. Rebecca Ball, Deputy Consul General and Senior Commercial Counselor of the Australian Government Investment and Trade, said: “Australia is a land of excellent food and wine. Exports to different markets worldwide, from premium beef to specialty varieties such as grassfed, grainfed and organic beef. For the taste of Australia, we would like to introduce these premium Australian food and beverage sources to Vietnamese consumers.”

A wine growing region in Australia

This year’s program kicks off in Ho Chi Minh City on April 20 and runs through June with a series of official events organized by the Australian Embassy in Hanoi, the Australian Consulate General in Ho Chi Minh City. Minh and the Australian Trade and Investment Authority.

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