Hunter Schafer represents Prada’s latest bag model-Fashion Trends

Hunter Schafer is a muse of Prada. The actress has starred in many fashion house campaigns, catwalks on the Fall/Winter 2022 catwalk and wears dozens of Prada outfits.

Therefore, it makes sense that the fashion house would choose its latest muse for a new campaign celebrating the launch of the Prada Symbole Handbag.

Revolving around co-Creative Director Miuccia Prada and Raf Simons’ latest It-Bag, the campaign explores the boundaries between fashion and art. Prada invited photographers Catherine Opie, Thomas Ruff and Carrie Mae Weems to create three unique portraits for the campaign. While they all have Schafer and the Symbole handbag as their theme, the three separate images reflect each artist’s unique style.

Opie’s work, which often revolves around body and identity, sculpts Schafer into a series of triangles, combining the model with the inanimate object. Ruff, who reinterprets ready-made images to manipulate reality, blurs Schafer and forces viewers to question their ideas about the image. Ultimately, Weems’ portrait connects image and representation to the concepts of transformation and courage.

The Prada Symbole handbag itself is inspired by the fashion house’s iconic triangle symbol. Created by brand founder Mario Prada in 1913, the logo serves as both a sign of quality and craftsmanship, and a symbol of the luxury associated with the designer. Drawing on Prada’s heritage, the triangle has been reinvented for the modern handbag, transforming it into a chic crossbody bag. As a versatile tote bag made of Saffiano leather, the bag comes in a variety of sizes and designs.

Schafer transforms in front of every photographer’s lens, reflecting her own career as an actress. In this way, the campaign images serve as character studies, capturing the distinctive features of the Italian fashion house.