Long An supports businesses to elevate their brands in the digital economy

Improve product quality, build brand

Long An is one of the localities that owns many popular agricultural products and products such as rice, dragon fruit, seedless lemon, Vinh Huong fish sauce, Huu Loc peanut products, Ba Buoi fish sauce…

According to the Department of Industry and Trade of Long An province, up to now, the goods of enterprises in the province have been present in more than 120 countries and territories. In which, many products have been exported to markets with high requirements for quality such as EU, US, Japan, Korea,…

However, it is a fact that most of the province’s goods and products, especially agricultural products, are produced by agricultural households or small and medium-sized enterprises that are only “famous” and have not really made their mark on the market. market and become a strong national brand. Meanwhile, the fiercely competitive market has only a place for strong, sustainable brands that create a distinct competitive advantage.

Grasping this trend, in the past time, Long An province has paid special attention to implementing many policies to support businesses to develop their brands in a methodical way, in each industry and locality, contributing to improving competitive value. , brand value for businesses.

With the goal of improving product quality, Long An province has implemented a plan to implement the National Program to support businesses to improve productivity and product quality in Long An province in the period of 2021-2025. , orientation to 2030. The goal of the program is to support small and medium-sized enterprises to improve productivity and quality of products and goods on the basis of applying solutions on standards, technical regulations and systems. quality management, quality productivity improvement tools, technological innovation, application of useful solutions, brand development.

Along with that, the provincial Department of Science and Technology also implemented activities to encourage businesses to invest in new technology and equipment, limit environmental pollution, improve productivity and product quality. economic development, sustainable production.

The province also continues to promote branding for typical products of Long An through the program One Commune One Product (OCOP). The program has supported enterprises, production and business establishments to perfect designs, packaging, invest in equipment and machinery, expand production scale, and improve product quality. Notably, through the program, many products gradually asserted their position in the market with sales volume increased by 1.5 – 2 times compared to before OCOP products were not certified.

Up to now, Long An has had a total of 31 products that have met OCOP standards, of which 19 are 4-star products and 12 are 3-star products. In 2022, the province aims to recognize 44 more OCOP products with 3 or more provincial stars.

Supporting businesses to promote their brands and promote the digital economy

Along with supporting businesses to improve product quality, Long An province also aims to promote the development of the digital economy by supporting agricultural production households, business households, cooperatives and cooperative groups to register to participate in the program. Join e-commerce platforms to connect, promote, introduce products, expand domestic and international markets.

Accordingly, in September 2021, the People’s Committee of Long An province issued a plan to support agricultural production households on the e-commerce platform, promoting the development of the agricultural and rural digital economy in the area. The program has both helped agricultural production households to consume products on the e-commerce platform, reducing dependence on traders or intermediaries; both support agricultural production support to build, raise awareness and skills to participate in activities in the digital environment. The goal of the program is that at least 30/63 provinces and cities across the country and 5 countries (with priority given to China, the US, Korea, Australia and India) will consume Long An agricultural products through the floor. E-commerce.

To do this, the program provides agricultural production households with useful information such as agricultural product market information, demand forecast and production capacity of agricultural products, weather, crops, etc. At the same time, the Provincial People’s Committee also coordinated with units of the Ministry of Information and Communications, relevant sectors and units to inform and propagate the results of supporting agricultural production households on the e-commerce floor, to consume agricultural products. Karma; strengthen information to promote and introduce e-commerce floors, Postmart.vn and Voso.vn floors.

In addition, the Department of Industry and Trade of Long An province also implemented many activities and solutions to support businesses, agricultural production to build and develop brands. In 2021, under the influence of the Covid-19 epidemic, the provincial Department of Industry and Trade is still flexible in promoting trade promotion through e-commerce trading floors, in order to support businesses in promoting products and brands. in the online business environment.

With the comprehensive and methodical support, so far, many Long An’s product brands have been present on the e-commerce platform Postmart, Voso, Lazada, Tiki, Sendo,… as well as being introduced and advertised. Promote and connect consumption through Zalo group trading in provinces, Zalo Long An Enterprise Association, Zalo Compatriot Long An…

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