TikTok community responds to SEA Games 31 in unique ways

The explosion of the digital age has changed the way fans approach sporting events. Instead of following one-way on the mass media as before, fans have now become part of the event, co-creating unique content on content platforms.

When the 31st SEA Games is entering the most exciting stage of competition, in addition to watching and cheering for the national players, the fans are having their very own ways to respond and mingle with the congress. On TikTok – where users can unleash their creativity and show interesting aspects, the sports-loving community has come together to create bold content “colors of the flag” from the most everyday moments, since then. spread the spirit of Vietnamese people’s love for sports to friends in the region from their diverse creativity.

Make-up artist Van Miu (@vanmiu_beauty) – Champion of the TikTok FashUP 2021 contest, which has attracted more than 2 million views with the video Make up challenge – makeup based on sports at SEA Games 31 such as chess, badminton and football in a unique way.

Creator Van Miu changes everything with the theme of SEA Games 31

Inspired by SEA Games 31 sports like Van Miu, Beauty content creator Call Me Duy (@vuduy2412) has “modified” the competition costumes in a creative yet unique way. characteristic of sports.

How the creator of Call Me Duy transformed the competitive outfit full of charisma

Immersed in the vibrant atmosphere of the 31st SEA Games, nail artist Pang My Nguyen (@pang.my.nguyen) “launched” a nail design to encourage the spirit of determination to win with the Vietnamese team. The nail designs are designed in the typical white-red-yellow color of the 31st SEA Games logo, and the most impressive is the nail set bearing the image of Saola – the mascot of this year’s Southeast Asian Games.

A set of “eye-catching” creative products from nail stylist Pang My Nguyen

In the culinary field, TikTok content creator Nguyen My Phung (@nguyenmyphung39) mixes five-color soda inspired by the colors of the 31st SEA Games logo. In particular, while making these drinks, My Phung also “promoting” for viewers a poem to cheer up the spirit of Vietnamese athletes competing at the region’s largest sports festival.

On TikTok, user-generated content has attracted a large number of viewers and interactions. With the hashtag #SEAGames31, the sports festival has grown increasingly hot in the TikTok community with more than 569k related videos and 6 billion views. Besides familiar topics such as “Sport in me” or “Push-up challenge”, “eSport I love” is a new topic and has received a lot of attention, changing the perspective of those who do not know. e-sports through the hashtag #RoadToSEAGames. After just a few days of launch, #RoadToSEAGames has attracted more than 252.6 thousand videos and 4.3 billion views.

As an exclusive content platform in cooperation with SEA Games 31, TikTok has become an indispensable part of the congress. If in the past, viewers could only follow the competition content through mass media such as TV or Radio, but with the development of digital platforms like TikTok, fans are not only update knowledge and information about SEA Games 31 right on the platform, but also directly interact with athletes via @TikTokLIVEVietnam channel, and create content in a very unique way to respond and become part of the congress.

The common denominator of such creative, diverse and meaningful content is that it all started with TikTok – the platform that changed the way users interact and became an important part of this year’s SEA Games.