Uber announced a series of new services to serve customers “to the teeth”
The information was announced by Chief Executive Officer (CEO) Dara Khosrowshahi during the company’s second annual product event. Uber, on May 16. New services aimed at retaining existing customers and winning new customers with other carriers.
CEO Khosrowshahi said that Uber’s new product suite consists of two categories: “go anywhere” and “get anything”. The first is focused on transporting people, the second is geared towards the takeout and grocery delivery business.
Under the “go anywhere” section, the company will launch a new product called Uber Travel, which automatically book rides with the car service. Customers link Gmail to their personal Uber account so the app’s algorithm “calculates” and then “advises” them on what’s best. For example, “advising” customers to book accommodation (in case they need to go for a long time), book a restaurant …
Uber launched many new services to retain existing customers and win new customers. Photo: The Verge
Uber also launched a new service called Uber Charter, aimed at customers traveling in large groups (weddings, business trips, festivals…). Customers in the US can already order this service for an upfront fee.
Uber is also expanding its Comfort service, which is more expensive than UberX but more economical than Uber Black. The service uses electric vehicles, and the company has set a goal of having 100% electric vehicles in North America by 2030.
Currently, the company is encouraging drivers to switch to electric vehicles through the new Comfort Electric product. Only high-end vehicles, such as the Tesla, Polestar, and Ford Mustang Mach-E, are considered eligible for Comfort Electric rides.
Under the “get anything” section, customers with Google Home smart devices can now order food delivery through Uber Eats.
Uber is also working with two autonomous vehicle companies, Serve Robotics and Motional, to test robotic deliveries. Serve Robotics operates a delivery robot that moves on the sidewalk, while Motional uses a Hyundai Ioniq 5 SUV.
Uber’s delivery robot. Photo: The Verge
The company said it is also expanding its Uber Eats food delivery service to some stadiums. This service helps sports fans “recharge” without missing any matches.
“Customers can use Uber Eats to order food at the counter and don’t need to queue” – according to The Verge.
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