Vietnam tourism overcomes the challenge of “refreshing”

The impressive signs of prosperity of the tourism market in the past time have shown that Vietnam’s tourism is full of hope for a bright return.

Expectations from the “leading cranes”

The crowded beaches, airports, train stations, old town… are full of customers, the numbers of visitors and revenue… make tourists cry tears of joy. It is estimated that during the holidays of April 30 and May 1, there were about 5 million tourist arrivals, of which 2 million guests stayed at domestic tourist destinations. The thirst for tourism increases, but it also changes many notions and ways of spending money of tourists. The challenge with each destination is not only to meet the needs of tourists, but also to bring something new, in addition to familiar products.

“Tourism must be class-oriented, visitors come less, but spend a lot. To do that, it is necessary to have “leading cranes”, large, capable and classy corporations. These corporations must be the ones to shape the tourism portrait in the localities and across the industry like what Sun Group did with Da Nang, Sa Pa, Quang Ninh or Vingroup did with Phu Quoc and Nha Trang. ..”, Assoc. Prof. Dr. Tran Dinh Thien, former Director of the Vietnam Institute of Economics emphasized. Talking about the recent spikes in holiday tourism, insiders say it’s a testament to this “tourist portrait” work.

The investment in new products by businesses is creating a big push for localities to revive the smokeless industry.

Chairman of Phu Quoc City People’s Committee Huynh Quang Hung commented: “In the past time, Phu Quoc has succeeded in attracting large economic groups to invest in top-notch tourism products of international stature. Vingroup, Sun Group and many other corporations have spent billions of dollars to form high-class resorts, destinations with unique, modern, unique and high-class experiences.

Mr. Nguyen Xuan Binh, Deputy Director of Danang Department of Tourism shared the same thoughts, that: “New jobs, diversification of tourism products and services play a very important role for Da Nang tourism. In particular, the contribution as well as the constant efforts to innovate of enterprises such as Sun Group and Vingroup have changed the face of Da Nang’s tourism.

For example, Sun Group has taken the opportunity to welcome the golden moment of recovery to launch a series of new products in many localities across the country. In Sa Pa (Lao Cai), the first Fansipan Rose Festival was held in the Rose Valley of Sun World Fansipan Legend KDL from April 23 to May 23, 2022. Accompanying that is the season “Horses on the Clouds” with the competition of 30 best jockeys from many Northwest provinces.

In Da Nang, on the occasion of April 30 to May 1, Sun World Ba Na Hills launched a series of new products such as Sun God Waterfall with more than 40 golden statues with Greek legend themes, Moon Castle, Gate Time, 5D Cinema and 2 high-class Airship cinemas; Traditional wooden horse carousel in medieval Europe; show Battle in the Kingdom of the Moon, Food and Beer Festival B’estival at Beer Plaza… Visitors were surprised at this already familiar destination.

Show The War in the Moon Kingdom at Sun World Ba Na Hills 2022

In Phu Quoc, visitors besides experiencing the world’s longest sea-crossing cable car at Hon Thom, were excited to try the thrill with Moc Xa Thinh Na – the first wooden roller coaster game in Vietnam, Or admire the panorama of Hon Thom paradise island with the game Eagle Eye – 360-degree observatory at Sun World Hon Thom Nature Park…

Tourists have fun at Sun World Hon Thom Nature Park

Turn danger into risk

Speaking at the opening ceremony of the National Tourism Year 2022, Prime Minister Pham Minh Chinh emphasized: “New conditions, new circumstances, new opportunities require new thinking and ways of doing things to ‘turn risks into threats’. In the context that the epidemic is still present, tourism activities need to be organized safely, scientifically, in accordance with the unified, synchronous and effective coordination among all levels, sectors, localities and the active participation of citizens, businesses and tourists”.

“The Covid-19 pandemic has changed the social structure and habits of people, but also created new trends in tourism. Besides, as world tourism recovers, we face the challenge of fierce competition among countries and global destinations. However, this is also an opportunity for Vietnam to become a top chosen tourist destination, an attractive experience destination for international tourists. To do so, on the one hand, we need to be consistent with the sustainable values ​​that over the years Vietnam, Vietnamese tourism has created and established in the hearts of international tourists. That is the message of peace, reconciliation, “Vietnam – Safe country”, the image of “Vietnam is a safe, friendly, attractive destination”, a destination with “endless beauty”. On the other hand, the tourism industry needs to be proactive, creative and respond flexibly to keep tourism developing, ready to welcome the return of tourists in 2022 and the following years.” – Directed by the Prime Minister.

The timely direction and handshake of the business community and the efforts of relevant people are showing that Vietnam’s tourism has risen in the right direction. Mr. Phung Quang Thang, Director of Hanoitourist said: “In order to attract tourists, tourism products need to meet the above changing trends, while still having unique and attractive elements. The difference and uniqueness of the product will help businesses increase their competitiveness in the tourism market. The difference can come from discovering the unique values ​​of tourism resources, or from the creativity or association of many tourism businesses.

In fact, with the new appearance of destinations and new high-class tourism products that have been “bloomed” over the past time, it can be seen that the business community’s grasp of demand and direction is quite good. Looking further, the talking figures from the past two holidays also show that Vietnam’s tourism industry is full of confidence back on the track.