What is a branded apartment that Vbiz “races” to own?
Branded real estate is simply defined as real estate associated with a famous brand. This brand will bring their signature to the project – it can be services or utilities if it is a hotel brand; or design if it’s lifestyle brands.
Appeared more than a century ago, but this segment has only been popular in the past 20 years, becoming a new “trend” of Hollywood brands and most recently, Vietnamese stars like Dong Nhi – Ong Cao Thang, and Ha Anh Tuan.
New “brand name” of global artists
As the cradle of luxury real estate, the US is where these “branded items” are most sought after by superstars. These include model Cindy Crawford, who bought a Ritz-Carlton luxury apartment in Miami, and producer Sydney Kimmel, who also owned a Ritz-Carlton apartment in New York. Each transaction of these artists has a shocking price, up to tens of millions of dollars, is noticed by the press and resonates in the market.
In Vietnam, this concept is still quite new, but the Vbiz world has quickly “catching the trend”. In May 2021, Dong Nhi and Ong Cao Thang “showed off” the JW Marriott branded apartment on social networks. It is known that this apartment also has a record price of up to 15,000 USD/m2, in a central project in District 1, Ho Chi Minh City. Recently, singer Ha Anh Tuan also confirmed the purchase of a Marriott penthouse at the same project. In the Vietnamese entertainment industry, Ha Anh Tuan is a private person in his private life, almost never sharing any information about his family or his fortune. But recently, the male singer shared his pride in being part of Marriott’s elite global community of residents.
Brand attraction
With high-end brands with a long history such as Chanel, Dior in the fashion field, Ferrari, Bugatti, and Marriott supercars, and Ritz-Carlton in the resort industry, their customer portraits have been created. and recognized globally, to the extent that owning the products of these brands is enough to impress and indirectly affirm the owner’s style.
Moreover, with expensive prices, branded goods are the pride, a symbol of status and success of the owner of the brand. The fact that stars in the entertainment industry buy branded goods is also a way they are showing their upward steps in their careers and fame.
In addition, branded real estate also brings the values of services and utilities that busy artists will need. For example, at Grand Marina, Saigon, Marriott’s professional “butlers” team can take care of the highest quality from tasks such as door-to-door delivery to À La Carte services such as air ticket booking. , babysitting, even house parties. If on tour, artists can rest assured that their home is well taken care of by a team of butlers, ready to welcome them home at any time.
Sustainable asset value
Successful and wealthy people, including artists, have always considered real estate as a channel of wealth, and luxury real estate as a safe and sustainable asset, thanks to its prime location. , unsurpassed build quality, and the endorsement of a reputable brand.
Branded real estate is often located in the most prime locations in major cities, so the value of this type of property always increases over time. With the endorsement of famous global brands, there is “a market average price difference of 31% compared to unbranded luxury real estate”, according to Savills (2020).
Property magnate Nick Candy recently sold his branded One Hyde Park apartment for £160m – a record for the price of a UK apartment.
Last August, according to the South Florida Business Journal, a penthouse at The Ritz-Carlton Residences, Sunny Isles Beach changed hands after four months and almost doubled in value, from $15.83 million to $31 million. – equivalent to a price of about 54,500 USD/m2 (1 billion 241 million/m2).
Demonstrations of the sustainable legacy of luxury real estate around the world continue to attract “financially little time” buyers, including successful entertainers. international and Vietnamese, to this segment.
at Blogtuan.info – Source: Soha.vn – Read the original article here
