Working together to spread the love of sports in the community with “Vietnam Wins Gold”

In the days of May, millions of Vietnamese people are looking forward to the 31st SEA Games, to be held in Vietnam. This event is a golden opportunity for Vietnam to introduce its rich, diverse culture and imbued with national identity to a large number of international friends.

In 2022, Sabeco and the Saigon Beer brand will continue to accompany the long-term cooperation with the Ministry of Culture, Sports and Tourism to carry out a series of activities in all 3 fields: Culture, sports and tourism. The cooperation is aimed at elevating the national sports scene and building the image of Vietnam as a tourist, cultural and culinary destination brand that cannot be missed by domestic and international tourists.

The 2022 cooperation program is based on the two sides’ key goals in the fields of Culture – Art, Tourism – Culinary, and Sports. Specifically, in the field of Culture – Arts are activities to promote, honor and introduce the quintessential cultural and artistic values ​​of Vietnam to the people as well as international friends. Vietnamese culture.

At the same time, activities on Tourism – Cuisine will focus on building a national tourism brand, promoting and introducing unique and typical cuisines of Vietnam’s regions. For sports, focus on activities to support the successful organization of the 31st SEA Games; encourage and cheer up the spirit of the Vietnamese sports delegation to attend the 31st SEA Games and support the development of sports talents through the community program “Vietnam Wins Gold”.

Speaking at the signing ceremony and press conference to announce the cooperation program in 2022, Mr. Hoang Dao Cuong, Deputy Minister of Culture, Sports and Tourism highly appreciated the role of the partner in promoting development. Vietnam’s sports industry over the years and believes that the 2022 cooperation program between the two sides with many specific and highly pervasive activities will be effectively and successfully implemented by the two sides. meaningful and practical results. The 2022 cooperation program is expected to be the beginning of long-term cooperation and commitment between the two sides in joining hands to realize the common development goals of the culture, sports and tourism industries.

Community “Vietnam Wins Gold”

This is a program jointly implemented by the two units with the desire to call on the community across the country to cheer for the journey of the country’s sports delegation at the 31st SEA Games, enhance the love of sports and express the spirit of the sport. enthusiasm of the whole nation.

With the goal of collecting millions of cheers for Vietnamese sports, 1 month after the campaign is launched, Bia Saigon will contribute 5 billion VND to support training, coaching and talent development activities. sports, towards international achievements, with the desire to bring the best to Vietnamese sports.

In order to create a spillover effect for the community program “Vietnam Wins Gold”, there were many artists, talented athletes from the national team, athletes representing Vietnamese athletes. join and respond to the Program in many practical ways. On the other hand, on online platforms, the program has also received the attention of many sports lovers in the country…

* Invite readers to watch programs broadcast by Vietnam Television on TV Online and VTVGo!