Focusing on 8 groups of solutions to accelerate digital transformation in tourism

Talking about the digitization situation in Vietnam’s tourism, Mr. Hoang Quang Phong, Vice President of VCCI analyzed, the application of information technology in the tourism industry has been deployed by a number of tourism units during international integration. , especially for high-class hotels, resorts, and large travel agencies to serve their own management. “However, the application of information technology and digital transformation in the tourism industry is still isolated in a strong way and there is no consensus,” said Mr. Phong.

The recent COVID-19 pandemic has shaken not only Vietnam’s tourism industry but also a major blow to global tourism. “The COVID-19 pandemic makes the tourism industry go through painful days, also an unprecedented purge. Digital transformation has proven to be indispensable for all industries if they want to develop in the 4.0 industrial era. It is worth mentioning that, if in previous years, the story of digital transformation in tourism was still concentrated in a few businesses and localities with sharp thinking, flexibility and strong financial potential, now it is the ‘tsunami’. COVID pushes everyone to choose: digital transformation or death,” said Mr. Phong.

Mr. Nguyen Le Phuc, Deputy General Director of Vietnam National Administration of Tourism, listed 8 groups of solutions to promote digital transformation in the tourism industry

Mr. Nguyen Le Phuc, Deputy General Director of Vietnam National Administration of Tourism, said that digital transformation is a difficult process, requiring innovation in cognitive thinking, close coordination to act; knowledge, capabilities and resources.Regarding the digitization-oriented vision in Vietnam’s tourism, Mr. Phong said that for successful digital transformation, it may take a few years, but it cannot be slower.

In the past time, the National Administration of Tourism has built a smart tourism ecosystem to create a common playground for localities and businesses, including a number of applications such as Safe Vietnam Tourism, Guide Vietnam Tourism, COVID-19 Safety Self-Assessment and Registration System. Most recently, the Vietnam National Administration of Tourism supported the Van Mieu-Quoc Tu Giam Cultural and Scientific Activities Center to launch a modern electronic ticket system to serve guests.

To be able to accelerate the digital transformation process in the tourism industry, the Deputy Director General of the Vietnam National Administration of Tourism outlined eight groups of important solutions such as completing digital transformation projects and programs in the tourism industry, including: approved by the Government and the Prime Minister; Review, amend and supplement the Law on Tourism, tourism development plans and strategies in accordance with the requirements and tasks of digital transformation; Focus on developing some basic digital platforms of the tourism industry; Strengthen close cooperation between units in the tourism industry and the information technology industry to design solutions and technology models to meet the needs of digital tourism business and management.

Digital transformation is an option, an important solution for tourism recovery after the COVID-19 pandemic

In addition, leaders of Vietnam National Administration of Tourism noted the need to promote the public-private partnership mechanism to mobilize resources for digital transformation of tourism; Strengthening training and fostering human resources in the tourism industry to improve knowledge, skills and understanding of technology, digital transformation…

Participating in the forum, leaders of the tourism industry in many localities, representatives of associations, travel and tourism businesses also contributed experiences and proposed solutions for digital transformation in the tourism industry. The delegates agreed that in the digital transformation process, technology is not the most important factor, first of all, it is necessary to renew thinking and awareness from traditional management thinking to new thinking on management. and exploiting digital economic values.