CEO Satya Nadella, who ‘reconstructed’ Microsoft

“We have to ask ourselves, what is this company about? Why do we exist? I told them it was time for the ‘soul’ of the company to be rediscovered,” wrote Satya Nadella in her book, Hit Fresh, seven years before he became CEO. by Microsoft.

Satya Nadella, born in 1967 in India, is currently the President and CEO of Microsoft. Under the leadership of this man, Microsoft promptly “makeovers”, getting rid of the danger of falling behind to continue maintaining its number one position in the technology world.


Satya Nadella was born into a family of Telugu origin, in Hyderabad, a city in the south of India, next to the Musi River. His father was a government official and his mother was a Sanskrit scholar. From a young age, he was passionate about American and Indian poetry. He is also a sports enthusiast and dreamed of becoming a professional cricketer when he was in high school.

CEO Satya Nadella, who 'reconstructed' Microsoft - Photo 1.

He attended Hyderabad Begumpet Public School, before graduating with a Bachelor of Electrical Engineering from Manipal Institute of Technology in 1988. In 1990, Nadella graduated with a Master of Science in Natural Sciences, majoring in computer science at Manipal Institute of Technology. University of Wisconsin-Milwaukee. A few years later, he went on to complete a Master of Business Administration program at the University of Chicago.

Nadella began her career at Sun Microsystems as a member of the technology department, before moving to Microsoft in 1992.

People “reconstruction”

Before Nadella took the helm, Microsoft was known as “a bully,” using its dominance of PC software to dominate the tech world. As of February 2014 when Steve Ballmer left, the company’s market capitalization was only 311 billion USD and was considered “out of time”. Cloud technology at that time was still a concept that was not fully appreciated and understood in the company’s development strategy.

At that time, Microsoft was focusing on the devices and consumer segments, “Our commercial continued to outpace the market as a whole, the devices and consumer segments had a great holiday quarter. great. The company’s investments in this segment to deliver a high value of customer experience, as well as work with partners, are paying off and laying the groundwork for long-term growth. company,” former CEO Steve Ballmer said at a press conference. Even in the financial statements, revenue from cloud technology is only ranked in “Other”.

Realizing that the needs of business customers shift to the trend of renting applications and running software in remote data centers rather than installing software directly, especially a group of startups, Nadella has Microsoft’s focus has shifted from being a “devices and services” company to playing a larger role at the intersection of mobile technology and cloud computing.

He immediately cut off the mobile commerce business and made cloud technology a pillar of its growth strategy, integrating it into all of the company’s existing businesses, from gaming to automation. , data analysis, artificial intelligence…, making the company the world’s largest seller of cloud computing software.

Internally, Nadella carried out uncompromising restructuring sessions with an “outdated culture”, directly removed management mechanisms that were inadequate in operation, and introduced a new human resource management structure. , turning development and marketing units, into customer-focused divisions rather than competing with each other.

He promotes an atmosphere and behavior around consumer concerns such as challenges, opportunities, needs, and even dreams. Senior leaders are encouraged to reflect on the nature of their commitments to customers and partners.

The company’s priorities and values ​​are conveyed by Nadella in a new language that, while not as ostentatiously entertaining as it was under Ballmer, is creative and effective with its intended audience.

For example, the concept of “tech-intensity” is used not only to convince customers to buy hardware and services from Microsoft, but also to encourage them to make their own software; “do more” (do more) becomes the core slogan, inspiring the mission throughout; “inferred data” is used to describe the tangible value of AI… As a result, Microsoft sells a range of unique solutions based on the Azure platform, many of which are initiatives of partners, even the customer’s – an approach like never before.

Not stopping, Microsoft under Nadella, has really become an “acquisition tycoon”. Within 7 years, this company has done more than 85 deals, an average of 1 deal/month, in which there are many big “oppressions” such as: Linkedln for $ 26.2 billion, GitHub for 7.5 billion USD, Metaswitch and Affirmed Networks, Nuance Communications…

These acquisitions all open a new direction for Microsoft, as it opens up new markets with huge potential in the future.

“Sweet Fruit”

After 7 years, the “giant” market capitalization has increased 6 times, from 311 billion USD to nearly 2 trillion USD (ranked 2nd, after Apple), revenue from the cloud technology segment is estimated to reach 75 billion USD. , 30% higher than Amazon and higher than the cloud revenue of a series of other “big” combined (Google, Salesforce, SAP, Oracle, ServiceNow, Workday and Snowflake).

Numbers do not lie, Nadella not only helps Microsoft promptly “transform” to surf on the wave of the times, but also establishes the foundations for this “empire” to continue to be one of the most influential companies. The most valuable, the most successful, the most successful the world has ever seen.

“By 2030, technology’s share of world GDP will double from 5% to 10%. But more importantly, what happens to the other 90%, when computers are embedded in every aspect of our lives, there will be no such thing as the realm of technology. The world is transformed through large-scale technological intensity. Every organization, not only needs to adopt the latest technology, but also has to build their own digital technology, otherwise they don’t want to be left behind,” said Satya Nadella.

According to Vinh Ngo

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