Digital media helps promote economic recovery

On the morning of May 24, Workshop digital communication help promote economic recovery” organized by the Center for Digital Content Development and Production, Vietnam Television will be held in Hanoi. On this occasion, VTV Digital also introduced and launched the economic ecosystem. economic VTVMoney. In recent years, “Digital transformation” is a familiar phrase for many businesses as well as people. Sharing this trend, in addition to the Business Finance Newsletter, the Digital Content Development and Production Center- VTV Digital has developed economic content on digital platforms with the introduction of a series of programs such as Moneytalk. , Order matching, or Landshow… Thanks to that, VTV Digital had a stronger voice, contributing to the transmission of Government policies and solutions to people and businesses, contributing to promoting service economic recovery.

Digital transformation is increasingly entering each industry and each field, in which the media is also witnessing a strong transformation. Cross-platform communication is considered an inevitable trend that press agencies are aiming for. In Vietnam, the audience’s demand for economic, financial and investment information is increasing. The development of technology has brought many opportunities for everyone to become a “content producer” and directly publish on digital platforms. However, the accompanying challenge is not small, when in the past time, many inaccurate, malicious, and unverified information has spread on social networks, partly causing negative impacts on social networks. public opinion, indirectly affecting the healthy development of the financial market in particular and the economy in general. Therefore, the task of promoting the communication of accurate, authentic and reliable economic content on digital platforms by press agencies is extremely necessary.

With the goal of directing content to a wider audience, not only the audience sitting in front of the traditional TV screen, but also those who update information hour by hour, minute by minute through mobile devices, devices. Smart devices… Vietnam Television has assigned the Center for Digital Content Development and Production (VTV Digital) to build its own multi-platform content complex in the field of Economy.

Nguyen Thi Thu Hien, Deputy General Director of Vietnam Television, affirmed that VTVMoney will develop into a leading multi-platform multi-platform economic-financial communication complex in Vietnam: “Television station. Vietnam will build and develop VTVMoney to become the leading prestigious economic-financial communication multi-platform complex in Vietnam, providing a lot of complete, accurate, timely and personalized information to customers. the public anytime, anywhere, objectively reflecting the economic flow, spreading positive energy, contributing to the economic development of the country.

Representatives of businesses also affirmed that economic programs on securities, real estate or banking on VTVMoney’s digital platforms are like dishes that businesses cannot ignore. The “dishes” are accurate, timely, reliable economic information updated closely following market movements. Support authorities in detecting negative, illegal, fraudulent acts, increasing the safety and efficiency of the market.

Mr. Vu Van Tien, Vice Chairman of the Board of Directors of An Binh Commercial Joint Stock Bank (ABB) said: “Digital television was born and the ecosystem of digital television has responded very promptly to information. , updated daily.. And also against risks, it is important that in risky areas, digital television has conveyed and warned information so that such risks can be avoided. is a very proactive media agency and has made great strides in this area.”

Digital media also helps businesses reach the right and target customers more. Because unlike traditional methods such as newspapers, posting banners on the street…., digital communication through new platforms helps businesses easily measure the number of interactions, the number of people accessing the product. service. From there, helping businesses improve business efficiency and product marketing. Mr. Ngo Quang Trung, General Director of Ban Viet Commercial Joint Stock Bank expressed his desire to be ready to cooperate for digital communication: “It is completely appropriate to develop a non-traditional communication channel like VTVMoney in a new direction. From a business perspective, I consider this to be a very important digital transformation step for VTV. We know that the needs of customers in general about information channels through the digital environment are many. Information is more personalized, more topical, but still has to ensure quality.I also believe that with VTVMoney’s powerful news team as well as the technology platform that VTV has been invested in. VTV can well meet this demand of customers.”

According to many businesses, they expect VTVMoney to be not only a digital communication channel but also a digital information center. According to Mr. Do Chi Thanh, Deputy General Director of the Vietnam Oil and Gas Group, affirmed: “We expect VTVMoney to be a center for digital information on domestic and international markets, products and services in the form of data. open, with the input of official and reliable information channels from national and international state agencies/enterprises and the output of open data formats that are easy to share for businesses and organizations. other to suit the needs of each unit”.

Mr. To Dung Thai, Chairman of the Board of Members of VNPT Group said: “I think this is the right trend. And VNPT is ready to accompany VTV because we have many platforms, we have connections, and VTV is very strong in making content, I think we will be perfect together.

VTVMoney will provide information that viewers can easily find and experience on many different digital platforms such as social networks, Youtube, Zalo and VTVgo app… Even regulatory agencies will closely follow the market, closely accompanying people and businesses:

Mr. Ho Tien Thieu, Chairman of the People’s Committee of Lang Son province emphasized the importance of policy communication on digital platforms: “We saw that VTV put the topic of the digital economy on the air, I think this is the best job. When VTV uploads it, it has a very pervasive meaning for people to follow and follow digital transformation. Second, the useful information from this program will help the authorities. localities and people to follow the right direction according to the general policy of the Party and State on digital transformation and especially on the digital economy pillar.

Digital transformation is an inevitable direction of communication units, in the face of strong competition of the Internet and social networks. In the fast-paced news flow, the VTVMoney economic ecosystem is making constant efforts to help the audience access information in a timely manner and without distance. In addition, it is also a bridge between businesses, people and management agencies during the period when the economy is trying to recover from the COVID-19 epidemic.

VTVMoney Economic Information Ecosystem: The Business Finance Program broadcast daily on VTV1 is the core of the ecosystem. Developing from this core, other economic-intensive programs will be launched in 2022:

– Financial flow, an intensive program on finance and banking broadcast at 9:30 p.m. every Saturday on VTV1.

– Order matching, the program provides objective and multidimensional information according to each beat of the stock market, at 11:20 a.m. daily on digital platforms VTVgo, VTV.vn, digital channels Fanpage VTV24 Money, Youtube VTV24

– Money Talk, a talkshow sharing investment, consumer spending, and financial management experiences with two versions of Money Secrets (11:20 every Wednesday) and Financial Freedom (20h every Friday) on websites. digital platforms VTVgo, VTV.vn, Fanpage channels VTV24 Money, Youtube VTV24.

– Landshow (Real estate lens), with the participation of KOLs sharing investment experiences, good ideas in the real estate market… on digital platforms VTVgo, VTV.vn, Fanpage channels VTV24 Money, Youtube VTV24 at 8 pm every Thursday.

* Invite readers to watch programs broadcast by Vietnam Television on TV Online and VTVGo!