Business

Personal branding – Competitive advantage and sales leverage

Just building a business brand is not enough

“Personal brand building” is one of the keywords that a lot of people are interested in and learn about. Now, personal image is becoming more and more important when it is a factor that can bring great influence to the community; as well as bring many opportunities such as: Finding partners; expand the client file; increase sales; or even win the competition for talent…

With the explosion of social networking platforms such as Facebook, Youtube, TikTok, etc., it is no longer possible for us to fully master information technology to stand out in our own “community”. too strange. Accordingly, a personal brand built on the foundation of values ​​and core competencies, communicated consistently and continuously will help you become known for what you do best, help you different from everyone.

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Specifically, from understanding personal qualities, passions and values, plus in-depth research on the target audience, the market to reach, each individual will need to map out a route for themselves. An action plan to become a unique, important and needed individual.

In business, personal branding on social media has become an important factor in achieving professional success. For each organization, if the leader has a strong personal brand, the opportunity to attract and find talent, promote sales growth, expand market share and retain customers will be much greater. much more than other companies.

In particular, now while advertising on social networks is being squeezed with increasing costs, it is still difficult to “make an application” causing many managers and leaders to have a headache, the investment in image building , personal brand will become the safest and most sustainable channel.

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Mr. Tony Dzung – Chairman of HBR Holdings – shared: “A leader’s personal brand is a competitive advantage and one of the great intangible assets of an enterprise. At the present time, it is not uncommon. leadership brands have become a source of inspiration as well as contributing to motivating and engaging customers, along with the focus on developing the personal qualities of leaders, this is also a pervasive factor. whole organization.

However, a lot of people don’t know where to start building their brand; or are they simply afraid to share; afraid of judgment from people around and have not positioned themselves as to bring any value for people to follow.”

BrandMaster: “The pedestal” to successfully develop a personal brand

In addition to focusing on building corporate brands, “turning” personal brands into “new competitive weapons” is being concerned by many leaders. This is considered a direct answer to the question “Who are you? Who do you want to be and who do you want to serve?” in the eyes of the community. The higher the brand value is, the more you increase your competitive power in your business, and at the same time attract more customers, talents, partners and investors to your business.

In fact, when traditional channels such as newspapers, television… are no longer the only and most effective channels to communicate about products, social networks have become a ‘black gold mine’ for entrepreneurs. approach, give value to customers and enrich your own business. However, this requires each organization to change its marketing approach, build a corporate brand strategy along with building a personal brand on social networking platforms suitable to the target group. targeted customer.

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So how can you be different, unique, stand out and everyone needs you? How to build an impressive personal brand to make “leverage” for the business brand to explode in sales and high profits. Going further, is to help clone the automated business system quickly, turning your personal brand into the “money making machine” of the business. With the desire to answer all questions; As well as providing comprehensive knowledge, tools and skills necessary to build your own unique brand image on all social networking platforms, HBR Holdings has partnered with experts to organize Seminar : “BrandMaster – Building a personal brand on social networks”. It is known that the program has the presence of speakers including: Mr. Tony Dzung – Chairman of HBR Holdings; Mr. Tran Viet Quan – General Director of the Institute of Polytechnic Training; Ms. Vu Dieu Thuy – Chairman of NIK GROUP; Mr. Nguyen Tat Kiem – Chairman of TAKI Group; and Mr. Nguyen Thanh Tien – President of NIK educational organization.

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The speakers are all influencers, possessing real experience in building personal brands on social networks.

With a scale of more than 1500 people, this is one of the most anticipated programs of HBR in 2022 because of its realism as well as the interaction and direct response to real case-study on the spot. Accordingly, all participants in the workshop will have a clear understanding of the nature and importance of personal branding. From there, you can shape your personal style, master the formulas and processes of building a personal brand that attracts millions of followers. On the other hand, you will also have the opportunity to own the formula to build content (content) that is shared and generates a lot of sales on social networks. And yet, the workshop also helped leaders build 0d marketing strategies from the power of social networks; applying thinking and personal branding strategies to deploy and develop business systems.

BrandMaster: “The pedestal” to successfully develop a personal brand

For more information, please contact:

Course information: HERE

Hotline: 082.999.6886/ 082.999.6633 VND

https://cafebiz.vn/thuong-hieu-ca-nhan-loi-the-canh-tranh-va-don-bay-thuc-day-doanh-so-20220523160511238.chn


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