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TikTok testing games on apps in Vietnam?

With a young population (70% under the age of 35) and a passion for technology, Vietnam is an attractive market with large social networks such as TikTok Facebook, Instagram, YouTube… Meanwhile, TikTok is currently one of the application most popular in the world with more than 1 billion monthly users and is also attracting a large number of young users in Vietnam to use it every day.

According to Reuters, TikTok plans to test games on its platform in Southeast Asia, starting in the third quarter.

A TikTok representative confirmed that the company is working with game developers to test HTML5 games on the TikTok app. However, the company declined to comment on its plans with Vietnam or its ambitions to enter the game market.

Reuters said that it is still unclear whether TikTok’s plan to deploy the game feature in markets other than Vietnam is unknown. Currently, TikTok users can watch the game play via the livestream feature, however, they cannot directly play the game on the app.

In the US, some Zynga games, including “Disco Loco 3D”, “Garden of Good”, are expected to launch on TikTok in the near future. Meanwhile, users of Douyin – the Chinese version of TikTok, have been able to play games on the app since 2019.

Although starting with just a minigame with simple gameplay, short duration, however, TikTok’s ambitions may not stop here. According to experts, games on the TikTok app are likely to contain ads, and revenue will be shared between ByteDance and the game developer. To put the game on its platform in Vietnam, TikTok may have to apply for a license and ensure that the game on the application does not cause controversy or involve factors such as gambling, violence, sex. ..

Even without adding a gaming feature, TikTok still recorded a sharp increase in ad revenue. According to a forecast by research firm Insider Intelligence, TikTok ad revenue in 2022 could triple to more than $11 billion, higher than Twitter and Snap combined.

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