Xiaomi and Leica Camera announce strategic cooperation

Accordingly, the leading smartphone in terms of photography capabilities jointly developed by the two companies will be officially launched in July this year.

Xiaomi and Leica have the same idea of ​​mobile photography. Both companies aim to continuously explore optical performance and photographic experience in the era of mobile photography through breakthroughs in technology. technology and passion to pursue the art in each picture frame.

Xiaomi focuses on creating the ultimate user experience and always hopes to explore smartphone photography to the fullest. Xiaomi and Leica share a vision of ideas and goals, and appreciate each other’s advantages.

“This combination gives a strong boost to Xiaomi’s image strategy. In the process of cooperation, from optical design to aesthetic orientation adjustment, the innovative technologies, product philosophies and visual preferences of both sides have undergone changes, challenges and finally. together is to come to unity”said Lei Jun, founder, Chairman and CEO of Xiaomi Group.

“We believe that the first jointly developed imaging flagship smartphone can visualize the pioneering progress of both companies. We will provide consumers in mobile photography with outstanding image quality, classic Leica aesthetics, unlimited creativity and will usher in a new era of on-device imaging. mobile”adds Matthias Harsch, CEO of Leica Camera AG.

Founded in 2010, Xiaomi is currently the third largest smartphone manufacturer in the world. Xiaomi has always carried out the mission of “continuously creating great products at honest prices to let people around the world enjoy a better life through innovative technology”, its smartphones and other products. Sold in more than 100 countries and regions around the world.

With its strength in product research and development, and continuous long-term investment in technology, Xiaomi has become one of the leading brands in technological innovation in the fields of consumer electronics and consumer electronics. Smart production.

At the same time, in the imaging field, based on the long-term technical accumulation of optical lenses, chips, algorithms… as well as a deep understanding of mobile photography, Xiaomi provides exceptional photography experiences. Features include portraits, night scenes and snapshots.