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New products are the “key” to increase tourism attraction

The peak summer tourist season is approaching, new opportunities are coming to the Vietnamese tourism industry after the April 30 boom. Director General of Vietnam National Administration of Tourism Nguyen Trung Khanh shared about the development expectations of the smokeless industry.

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Visitors enjoy beer at Ba Na

What do you think about the role of businesses in general and big strategic investors in particular in promoting tourism recovery in the past time?

Since before the Covid-19 pandemic, Vietnam’s tourism industry has made great strides, most notably large-scale, high-quality and attractive tourism projects and products that have attracted many businesses. industry, leading tourism group to make investment. Due to the epidemic, small and medium-sized businesses have almost fallen into a state of “freezing”. At this time, the role of investors and large corporations such as: Sun Group, Vingroup … is even more expressed, as the “leading birds”, carrying the mission of creating and leading small businesses. stable and working again. Accommodation facilities are reinvested in new trends. Tourism products and tourist destinations are invested to create new experiences.

If before, we had to go abroad, now we can experience many attractive tourism products at home such as: the amusement park system of Sun World in Ba Na or Fansipan, VinWonders game park , Chain of water parks in Ha Long, Hon Thom (Phu Quoc)…

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Eagle Eye Game at Sun World Hon Thom Nature Park

However, the number of large corporations and enterprises in our country is small, operating in the field of tourism is even less. In order for the tourism industry in particular and the country’s economy in general to recover effectively, as a state management agency in charge of tourism, I would like to join hands and participate more actively in the tourism industry. groups and enterprises in investing in restoring destinations, further diversifying tourism products and tourism facilities. With well-organized and dedicated tourism businesses like Sun Group or Vingroup, I expect that, with the formula “welcome by the government, investors join hands to contribute to tourism” is being received by localities. With strong and effective application today, we will have tourist paradises no less than Korea, Singapore…

Many new high-class tourism products and big events to attract visitors such as: Thanh Hoa has Sam Son Beach Tourism Festival, Sa Pa has Rose Festival, Horse Hoof Race in the Clouds; Da Nang recently had the Sun God Waterfall, a beer festival and a spectacular art show… Can you tell me, what role has the product refresh contributed to the recovery of the tourism industry?

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Fansipan Rose Festival in Sapa

It can be said that the development of new tourism products is considered the “key” to increase the attractiveness of the destination to tourists. To anticipate the change in tourism demand, many localities have actively built new products with specific characteristics: each locality – a product. For example, the Management Board of Hoa Lo Prison Relic (Hanoi) built a night tour “Sacred night – Shining Vietnamese spirit”; Ho Chi Minh City has launched the tour “river cruise” and tour “helicopter sightseeing city”; Sapa organizes the Rose Festival, Thanh Hoa has Sam Son Beach Tourism Festival, Da Nang introduces hot air balloon tourism products or organizes a monumental art show in Ba Na…

In addition, businesses have also provided product packages suitable for many objects and customer needs. In the coming time, tourism products such as convalescence, green tourism, ecotourism, medical tourism and health care will also increase. This is forecasted to be the tourist market with the fastest recovery speed and can fully recover by the end of 2022 with the number of medical tourists equal to 2019. Some countries around the world have quickly recovered. immediately promote and promote these tourism products when opening international tourism such as: India, Thailand, Turkey… It can be said that this is also an opportunity for Vietnam to renew itself and catch the trend. and catch up with the recovery of the world.

Currently, we are still relying on the domestic market. So in your opinion, what should be done to make tourism more attractive to international visitors?

According to the General Statistics Office, in April 2022, Vietnam welcomed 101 thousand international visitors, an increase of 242.9% compared to March 2022 and an increase of 520.6% over the same period in 2021. Although not much, but the growth rate is quite high, showing that the international tourism market is gradually warming up.

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Mr. Nguyen Trung Khanh – General Director of Vietnam National Administration of Tourism

A positive sign is that recently, Vietnam has suspended the regulations on medical declaration from April 27 and Covid-19 testing from May 15 for visitors. With this development, it can be said that Vietnam’s entry conditions are very open and favorable. Another optimistic factor is that according to data from Google, the number of international visitors searching for Vietnam’s aviation and tourism has been increasing strongly from the beginning of 2022 to now, at over 75% – the highest in the world. world.

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Sun World Bana Hills Da Nang is crowded with tourists

In the coming time, in order to attract more international tourists, especially to take advantage of the peak season of international tourism from September onwards, the tourism industry needs to focus on a number of solutions such as: : Promote communication and promotion of Vietnam’s tourism to key markets; Preparing to organize and participate in international tourism fairs abroad; Continue to create favorable conditions for entry and exit, visas for key markets; Localities and businesses continue to build and widely promote new and attractive tourism product packages…

Currently, the General Department of Tourism is advising the Ministry of Culture, Sports and Tourism to report to the Prime Minister for the policy of removing difficulties in establishing representative offices for tourism promotion abroad. If removed, it will greatly support the promotion of Vietnam’s tourism abroad in the near future.

Sincerely thank you!

PV

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