The number of OTT service users in Vietnam can reach 36 million people

Market OTT will triple in value by 2028

On May 24, the seminar “Akamai’s Vision and Solutions for Media Enterprises” was organized by Akamai and Thu Do Multimedia in Hanoi, in order to share development trends in the fields of journalism, television and media. technological advancements to bring success to the multimedia press market in several Southeast Asian countries – a market that has grown explosively in recent times.

The OTT multimedia market will triple in value by 2028 with 17 days per month login time and 2.5 hours average per day. With 36 million OTT users in Vietnam out of 180 million users in the whole of Southeast Asia, the number of people viewing OTT platforms today creating a market worth $54 billion by 2026 is a very large market share. worthy of the attention of policy makers for this area to exploit.

Workshop scene

Another big trend is the OTT Live Sports Service Adventure which is becoming more and more attractive as more and more sports fans are choosing monthly paid internet models to follow. My favorite teams and leagues. Events that attract tens of millions of viewers online or at major sports matches grow to hundreds of thousands of users, something that previously took a lot of time for traditional platforms (such as cable, satellite) to take a lot of time. time.

5G will also be a major factor in the transition to OTT because the video content viewing quality is really good and the ultra-low latency that makes every event feel like it’s happening instantaneously are true technological advancements. Ideal for conquering the majority of user requirements.

Risk of user decline, piracy

In the development of both technology and market share, Akamai also pointed out issues that need to be really taken care of in the development process, which are: The OTT market is growing in size, but users are declining or problems. issues of piracy, security issues for the system.

Referring to the fact that the market has grown with many OTT services, but users have declined, Akamai also pointed to causes related to the impact on user experience. Currently, the problem of bandwidth to serve millions of simultaneous online viewers is no longer a big problem and is solved well enough. The provider does not lack bandwidth, but the feeling of having to watch content 30-45 seconds later than services like IPTV or traditional digital TV is a reality. To solve this problem, Akamai’s low-latency CDN solution has reduced latency to about 3 seconds compared to traditional TV signals.

Sharing this issue, Mr. Nguyen Huu Hoan, Deputy General Director of Thu Do Multimedia said: “This delay mainly comes from the fact that OTT systems are not currently receiving from the original signal. SDI signal from the source, we can shorten it by 2 seconds to feel almost no lag.”

With the issue of copyright protection (60% of Vietnamese users access websites that stream pirated content or share websites), the age of using pirated content is 18-24, accounting for 65% and 35% of users surveyed if the government introduces deterrence measures. Therefore, in addition to introducing the use of copyright solutions such as Sigma DRM, Akamai also introduced solutions to help distribute copyrighted content more assured, such as marking solutions that only allow distribution of content. geographical content or solutions that use tokens to authenticate viewing rights.

Finally, the field of security and service safety is the last mentioned factor, but later on, it contributes to the success of the service. Akamai has addressed this concern through measures to detect DDOS attacks instantly, and act to redirect attacks using artificial intelligence.

“When distributing content on Akamai’s infrastructure, all investments in equipment and human resources for security issues of television and newspaper units are no longer needed. Partners at that time were only left focuses on developing the best content for its audience,” shared Mr. Vijay, Akamai’s Sales Manager for Asia.

* Invite readers to watch programs broadcast by Vietnam Television on TV Online and VTVGo!