Utilities for ‘citizen 4.0’ at Imperia Smart City project

Generation “citizen 4.0” – thinking differently and radically about housing

“In order to successfully develop an urban commercial housing project, it is impossible not to study the consumption tastes of generations Y and Z (those born in the period 1980 -1996, 1997 – 2009)”, said Mr. Leading a real estate development corporation.

Statistics show that in a dynamic and rapidly developing economy like Vietnam, the number of Gen Y and Z couples join the group of HENRYs (high earners, not rich yet – those who are not rich yet). have high income, but not yet rich) whose income is from 75,000 – 250,000 USD/year (2 – 6 billion VND/year) is increasing.

Another report shows that the tastes of this “4.0” customer group prioritize living spaces with more connectivity, creativity, and the “smart” factor associated with the digital technology boom. .

This group of customers has knowledge, modern thinking and has the opportunity to travel to many places both at home and abroad, so they have a lot of experience, and their service and utility requirements are also higher than the previous generation.

Typically in developed countries such as South Korea or Singapore, unlike the rich of previous generations, today’s successful young people do not spare money to buy luxury apartments in large-scale urban areas in exchange for a quality life. high. Even if they do not have enough money to own a house of their own, young Singaporeans are also willing to spend expensive rent to enjoy a free life with their own lifestyle.

This is also the reason why many real estate investors in Singapore and South Korea adjust their housing project models to suit the tastes of the dominant customer group in this future market.

Real estate developers in Vietnam are no exception. Among them, MIKGroup’s radical changes in the development of Imperia Smart City project towards young customers who prefer an active, modern and sustainable green lifestyle is a typical example.

Modern projects with sustainable green elements are “popular”

In Hanoi, the needs of an “All-in-one” planned place of “digital citizens” are found in the modern urban area project Imperia Smart City located in the Smart City in Hanoi. west of the capital.

Imperia Smart City is a typical project for modern young families who prefer a modern lifestyle. In Imperia Smart City, 4.0 citizens can enjoy endless green space from 102,000 m2 of central park, nearly 50,000 m2 of landscaped lake; 15 theme parks,…

In line with the dynamic lifestyle of “global citizens”, the Imperia Smart City project helps residents make the most of their time when all the needs of modern life are met within a 3km radius. The interior of the project has up to 40 indoor and outdoor facilities, divided into 3 comprehensive experience clusters “Body – Mind – Mind”, notably an outdoor swimming pool with a scale of 1,000 m2 Aquatics, Moon Lake landscape lake. , Sonate Garden meditation garden, Spring Park picnic park, Cloud9 outdoor working area, Summer Space complex sports and entertainment area, …

Statistics of real estate distribution companies show that the dynamic west area is the convergence of the expat community, especially the Korean, Japanese and Hong Kong communities. Imperia Smart City project – where all needs for shopping, entertainment, medical, education, healthcare… are met within a radius of 1-3km, gradually becoming a residential community upper-class “United Nations”.

Talking about targeting young people in new projects such as Imperia Smart City, a representative of MIGroup said that the 4.0 generation of citizens is increasingly able to pay but also very careful in choosing living space. Therefore, MIKGroup pays more attention to the quality of life experience for residents.

“In Hanoi, the ratio of trees is only 1/5 of that of big cities like Singapore and Paris, however, real estate developers like MIKGroup are making efforts to create a sustainable green life. sustainable, in line with the modern thinking and lifestyle of a generation of global citizens,” said the representative.

Currently, MIKGroup is selling 4.8 hectares of lake-side apartment buildings in The Mirae Park subdivision (under the Imperia Smart City project) with a preeminent financial support policy. Customers can borrow up to 80% of the apartment value with 0% interest in 24 months and enjoy the highest discount up to 16%.

Pearl league