Xiaomi has sucked out Huawei’s quintessence to become the world’s leading smartphone company

Huawei was once the most mentioned name in the smartphone market, a challenger to both Apple and Samsung, once claiming to step up to the position of the world’s No. 1 smartphone manufacturer. But all of that is now a thing of the past, so that all the quintessence of Huawei is being inherited by another smartphone company, which is the “small grain of rice” Xiaomi.

Huawei’s downfall

In the period 2018 – 2020, Huawei is the smartphone company with the fastest growth in the world. Huawei P20 Pro has created the first big hit to put the Chinese giant on the global smartphone map. It was the first time that you could see high-end Chinese smartphones appearing in Europe, instead of iPhones or Samsungs.

Huawei has held major events in Europe to launch its flagship smartphones. At that time, the P20 Pro scored strongly with the camera system developed in cooperation with Leica, the oldest and most famous camera manufacturer in the world.

The P20 Pro was completely surpassed by the best camera system on a smartphone at the time, night photography, impressive battery life, good design and many other exclusive features.

Following the success of the P20, Huawei continues to launch its high-end smartphone series, the Mate 20 and P30. But things started to change when Huawei launched the Mate 30 Pro, and it was also when this Chinese manufacturer suffered sanctions from the US Government.

Not allowed to use Google’s software and applications, Huawei smartphone sales plummeted in the European market. Banned from using US technology, Huawei is no longer able to manufacture its own chips to power its smartphones. This is also the final punishment for Huawei, causing its smartphone market share in China to drop dramatically.

Is Xiaomi’s opportunity

The end of one smartphone company is a new beginning for another smartphone company. In this case, it’s Xiaomi, the “small grain of rice” that is just a low-cost smartphone maker. But thanks to the collapse of Huawei, Xiaomi has the opportunity to inherit all the quintessence left by this giant, to be able to become a new giant in the smartphone market.

Xiaomi has succeeded with a low-cost strategy, focusing heavily on mid-range and affordable smartphones. Despite trying to develop the flagship segment, Xiaomi has always been underestimated by Huawei’s too big shadow.

When that shadow disappeared, it was also when Xiaomi confirmed that it would join the high-end smartphone game, also when Xiaomi launched the Mi 10 Ultra smartphone. Focusing on the most advanced technologies, Mi 10 Ultra is a smartphone to replace Huawei’s P and Mate series to challenge the Note 20 Ultra and iPhone 12 Pro Max in the European market. It’s interesting because the Mi 10 Ultra is not sold in its home country of China.

After that, Xiaomi created a good relationship with Qualcomm. The leading processor manufacturer for Android smartphones has chosen Mi 11 to launch its high-end Snapdragon 888 processor. But it’s the Mi 11 Ultra that is really explosive, with a 108MP main camera and a charging speed that surpasses all of them. other smartphones on the market.

Xiaomi has changed its success formula and applied it to Huawei’s. The ingredients of the formula are mainly the most advanced technologies, the important of which are the camera and battery.

Xiaomi and Leica Camera announce long-term strategic cooperation.

Most recently, Xiaomi also inherits the biggest quintessence in developing Huawei’s smartphone camera. It is the partnership with the camera company Leica that has brought success to a series of Huawei’s P20, Mate 20 or P30. Leica also confirmed the termination of its partnership with Huawei, which came as no surprise to anyone.

Xiaomi continues to apply Huawei’s other successful formula, which is to expand its retail store system in China and Europe. Xiaomi has planned to open another 20,000 retail stores in China in the next 3 years to expand its business in rural areas.

This is also a strategic move of the Chinese mobile company in its goal of becoming the number one smartphone manufacturer in the world by 2024. Before that, Xiaomi only focused on selling online through its website. . This move helped Xiaomi capture the entire market share left by Huawei.

Xiaomi is a second Huawei, but not under the US embargo

It can be said that Xiaomi has changed, changed everything that makes up its success, to become a second Huawei. Only thing is that Xiaomi is not sanctioned by the US like Huawei. Thanks to that, Xiaomi has had an extremely impressive growth rate, 83% in Q2/2021 and became the world’s second largest smartphone manufacturer, surpassing Apple and only 2% behind Samsung’s shipped output.

Huawei will certainly be very successful, if not for sanctions from the US side. And now, Xiaomi has inherited all the quintessence of Huawei, dominated the market share left by Huawei and is not even subject to the US embargo. So if it continues with this momentum, Xiaomi is completely capable of becoming the world’s No. 1 smartphone manufacturer. Something that Huawei has also done in a short time.