60% of Vietnamese users access websites with illegal content streams

Akamai – a global provider of content delivery network (CDN), cloud computing and security technology services, has given the number, that the OTT market will triple in value by 2028 with a period of time. login time 17 days per month and average 2.5 hours per day. The company also forecast that Vietnam will reach 36 million OTT users out of 180 million users in the whole of Southeast Asia. This market is worth 54 billion USD by 2026, well worth the attention of policymakers.

The above information was announced at the conference: “Akamai’s Vision and Solutions for Media Enterprises”, organized by Akamai and Thu Do Multimedia on May 24, 2022. The conference shared development trends in the field of journalism, television and technological advancements to bring success to the multimedia journalism market in some Southeast Asian countries, which is expected to explode in the coming time. upcoming time.

Another big trend is the ‘adventure’ of live sports services on the OTT platform, which is increasingly attractive because many fans choose the monthly subscription model on the Internet, to follow the team and my favorite tournament. Events that attract tens of millions of viewers online or at major sports matches grow to hundreds of thousands of users, which previously took a lot of time for traditional platforms such as cable and satellite.

Akamai’s report affirms that 5G will be a key factor in the transition to OTT, because the video content viewing quality is really good and the ultra-low latency makes every event feel like it’s happening instantaneously.

The company also pointed out the issues that need to be considered in the development of this field as the OTT market is growing strongly, but the number of users is decreasing, or the problem of piracy, ensuring security. system security.

Referring to the fact that the number of users is declining, this business representative clearly stated the causes related to the impact on user experience. Currently, the problem of bandwidth to serve millions of simultaneous online viewers is no longer a big problem and is solved well enough. The provider does not lack bandwidth, but the feeling of having to watch content 30-45 seconds later than services like IPTV or traditional digital TV is a reality. To solve this problem, Akamai’s low-latency CDN solution has reduced latency to about 3 seconds compared to traditional TV signals.

Sharing this issue, Mr. Nguyen Huu Hoan, Deputy General Director of Thu Do Multimedia said: “This delay mainly comes from the fact that OTT systems are not currently receiving the original signal. If we receive an SDI signal from the source, we can shorten it by another 2 seconds to feel almost no delay.”

Akamai gives a figure that up to 60% of Vietnamese users access websites with pirated content streams or sharing websites, the age of using pirated content is 18-24, accounting for 65%. Enterprises have come up with solutions to help distributors of copyrighted content feel more secure, such as: Marking solutions that only allow distribution of content by geographical area, or solutions using tokens to authenticate rights. see, to solve this problem.

“The field of security and service safety is the last factor mentioned, but later on, it contributes to the success of the service. Akamai has solved this concern through measures to detect anti-wars. Instant DDoS attack, redirection of attacks by artificial intelligence. When distributing content on the company’s infrastructure, the entire investment in equipment and human resources for the security of the units. TV stations and newspapers are no longer needed. Partners at that time only focused on developing the best content for their audience, “said Mr. Vijay, Akamai’s Sales Director for Asia.

According to Thai Khanh