The 10 millionth Kia is given away for free to users – Photo: Kia
Kia’s achievement above is admittedly not easy to achieve, and helps them become one of the fastest car manufacturers to reach this milestone in the US market.
To celebrate the occasion, the 10 millionth Kia in the US is a red-painted pure-electric EV6 that was given away for free to users, and the lucky owner was also given tickets to basketball events organized by the NBA. airline partners) organization in the future.
The Korean brand also said that it will donate many donations to non-profit organizations in the US.
In fact, Kia got off to a slow start in the US market. When they opened for sale in this area nearly 30 years ago, the Korean automaker only had the right Kia Sephia sedan (then priced at $8,495), and this model was only available at 4 dealers in the area. Portland area.
Kia’s beginnings in North America are associated with Sephia – Photo: Wikipedia
However, the appearance of Kia Sportage later and the expansion of their dealer network to 49 out of 50 states in the US in the decade helped the Korean brand partly limit the difficult initial period. The Kia lineup was later expanded with the Optima, Rio and Spectra5.
In the following period, Kia cars, despite having good sales, were generally unable to follow the leading models in the segment because their image was associated with “cheap prices with commensurate quality”. However, the appearance of new names like Telluride or EV6 has significantly improved both sales and brand image in recent times.
at Blogtuan.info – Source: autopro.com.vn – Read the original article here